Organic Food Expansion Into the Asian Market - Perspective of Polish Distributors

• Autorzy: Marta Raźniewska

Warianty tytułu

Ekspansja ekologicznej żywności na rynki Azji - perspektywa polskich dystrybutorów

• Języki publikacji: EN

Abstrakty

EN

The aim of this article is to identify the conditions of the expansion into the organic sec-tor of the Asian market. The subjects of the study are companies from the organic food distribution sector operating in Poland. The following scientific methods were used: com-puter-assisted telephone interview, individual in-depth interview and literature analysis. Moreover, a case study analysis from the mature, Italian organic market is presented which was based on an interview conducted with organic professionals from Bioagricoop in 2017. In the research, the following areas are taken into consideration: the organic market situa-tion in different countries in Asia, motives and barriers to the expansion into Asian markets, problems with certification on a few Asian organic markets and recommendations for the European distributors who want to export to Asia. The author hopes that the findings will be useful to managers in the rapidly developing and highly competitive organic business. (original abstract)

Celem artykułu jest określenie uwarunkowań ekspansji żywności ekologicznej na wy-brane rynki azjatyckie. Wnioski opracowano na podstawie wyników badania empirycznego, przeprowadzonego na dystrybutorach w formie wywiadów CATI. Ponadto na bazie wywiadu pogłębionego (z Bioagricoop) przedstawiono uwarunkowania wybranych rynków azjatyckich. W artykule zaprezentowano rekomendacje dla dystrybutorów, którzy chcieliby eksportować swoje produkty na rynki azjatyckie. Autorka pokłada nadzieję, że artykuł okaże się pomocny dla podmiotów gospodarczych działających w prężnie rozwijającym się sektorze żywności ekologicznej. (abstrakt oryginalny)

Słowa kluczowe

EN

Organic food; Distribution; Empirical researches

PL

Żywność ekologiczna; Dystrybucja; Badania empiryczne

• Czasopismo: Zeszyty Naukowe Politechniki Poznańskiej. Organizacja i Zarządzanie
• Rocznik: 2018
• Numer: nr 77
• Strony: 219--229

Twórcy

autor

Marta Raźniewska

• University of Lodz, Poland

Bibliografia

• Adams, D.C., Salois, M.J. (2010). Local versus organic: a turn in consumer preferences and willingness-to-pay. Renew. Agric. Food Syst., 25, 331-341.
• Cavusgil, S.T. (1984). Differences Among Exporting Firms Based on Their Degree of In-ternationalisation. Journal of Business Research, 12.
• Fonfara, K., Gorynia, M., Najlepszy, E., Schroeder, J. (2000). Corporate Strategies in In-ternational Business, AE in Poznan, Poznan, 15-16.
• Glinkowska, B., Kaczmarek, B. (2016). International Management and Internationalisa-tion of Companies. Theory and Practice, WU, 213.
• Gorczyńska, A. (2009). The Role of Immaterial Resources in Decisions Concerning the International Expansion of Companies. Organization and Management, 2 (6), 55-67.
• Hasimu, H., Marchesini, S., Canavari, M. (2017). A concept mapping study on organic food consumers in Shanghai China. Appetite, 108, 191-202.
• Hollander, S. (1970). Multinational Retailing. Michigan State University, Michigan, 102-105.
• Hollensen, S. (2011). Global Marketing, 5th Ed. New York: Pearson Prentice Hall, 51.
• Komorowska, D. (2014). Development of organic production and organic food market in Europe. Acta Scientarium Polonarum Oeconomia, 13 (4), 91-101.
• Loebnitz, N., Aschemann-Witzel, J. (2016). Communicating organic food quality in China: Consumer perceptions of organic products and the effect of environmental value priming. Food Quality and Preference, 50, 102-108.
• Mercati, V. (2016). Organic agriculture as a paradigm of sustainability: Italian food and its progression in the global market, Agriculture and Agricultural Science Procedia, 8, 798-802.
• Neeliah, S.A., Neeliah, H., Goburdhun, D. (2013). Assessing the relevance of EU SPS measures to the food export sector: Evidence from a developing agro-food exporting country. Food Policy, 41, 53-62.
• Omar, O. (2009). International Marketing. New York: Palgrave Macmillan, 12-13.
• Pierścionek, Z. (2003). Strategies of Competition and Business Development. Warsaw: PWN, 133.
• Romanowska, M. (2002). Strategic Planning in Business. Warsaw.
• Regolo, J. (2017). Manufacturing export diversification and regionalization of trade: Which destinations for newly exported goods? International Economics, 151, 26-47.
• Rymarczyk, J. (1996). Internalisation of Companies. Warsaw: PWE, 212.
• Schmitt, E., Galli, F., Menozzi, D., Maye, D., Touzard, J.-M., Marescotti, A., Six, J., Brunori, G. (2017). Comparing the sustainability of local and global food products in Europe. Journal of Cleaner Production, 165, 346-359.
• Sporek, T. (red.) (2000). The Processes of Internationalisation in Present Global Economy. Katowice: WAE, 53.
• Thilmany, D., Bond, C.A., Bond, J.K. (2008). Going local: exploring consumer behaviour and motivations for direct food purchases, Am. J. Agric. Econ., 90, 1303-1309.
• Witkowska, J., Wysokińska, Z. (2006). Internationalisation of Small and Medium-sized Enterprises and Processes of European Integration. Theoretical and Empirical Aspects. Lodz: WUŁ, 17.

Identyfikatory

DOI

10.21008/j.0239-9415.2018.077.14