PL EN


Preferencje help
Widoczny [Schowaj] Abstrakt
Liczba wyników
2018 | vol. 18, iss. 2 | 59--71
Tytuł artykułu

Consumer Trust in E-Commerce: the Case of Poland

Autorzy
Warianty tytułu
Języki publikacji
EN
Abstrakty
EN
The increasing use of the Internet as a commercial sales channel arouses interest in understanding key issues in building customer relationships. Confidence is considered the key to the success of building these relationships. Considering the differences between online and offline sales, the antecedents and consequences of trust deserve a reconsideration. This research identifies satisfaction and knowledge as key factors related to trust in the context of online sales. The findings from this study suggest that people buy online more often if they see a higher level of trust in e-commerce and have more experience in using the web. Customer satisfaction can be influenced by the level of trust as well as the user's experience and knowledge about the distribution channel as well as the e-seller. It seems that people with a higher level of satisfaction with shopping become loyal customers and more often participate in e-commerce. Positive experience and the ability to monitor purchases favors the development of the e-commerce market in Poland. These results complement earlier arrangements for e-commerce and shed light on how to establish a trust relationship on the World Wide Web.(original abstract)
Rocznik
Strony
59--71
Opis fizyczny
Twórcy
autor
  • Czestochowa University of Technology, Poland
Bibliografia
  • Aranowska, E., Rytel, J. (2000). Nowe ujęcie problematyki mocy testów statystycznych. Przegląd Psychologiczny, 1 (43), 29-38.
  • Bassanini, A., Scarpetta, S. (2002). Growth, technological change, and ICT diffusion: Recent evidence from OECD countries. Oxford Review Economy Policy, 3 (18), 324-344.
  • Cohen, J. (1965). Some statistical issues in psychological research. In: B.B. Wolman (ed.), Handbook of clinical psychology (pp. 92-121). New York: Academic Press.
  • Daveri, F. (2002). The new economy in Europe. Oxford Review Economy Policy, 3 (18), 345-362.
  • European Commission (2015). Consumer Conditions Scoreboard, Consumers at home in the Single Market.
  • Gemius (2017). Retrieved from: https://www.gemius.pl/wszystkie-artykuly-aktualnosci/najnowsze-dane-o-polskim-e-commerce-juz-dostepne.html (8.12.2017).
  • Hallikainen, H., Laukkanen, T. (2018). National culture and consumer trust in e-commerce, International Journal of Information Management, 38, 97-106.
  • Hofstede, G. (2011). Kultury i Organizacje: zaprogramowanie umysłu. Warszawa: PWE.
  • Okoli, C., Mbarika, V.W., McCoy, A. (2010). The effects of infrastructure and policy on e-business in Latin America and SubSaharan Africa. Europe Journal Information System, 1 (19), 5-20.
  • Oliveira, T., Alhinho, M., Rita, P., Dhillon, G. (2017). Modelling and testing consumer trust dimensions in e-commerce. Computers in Human Behavior, 71, 153-164.
  • Parente, S.L., Prescott, E.C. (1994). Barriers to technology adoption and development. Journal Politic Economy, 2 (102), 298-321.
  • Pohjola, M. (2003). The adoption and diffusion of ICT across countries: patterns and determinants. In: D.C. Jones (ed.), The new economy handbook. New York: Elsevier.
  • Teo, T.S.H., Liu, J. (2007). Consumer trust in e-commerce in the United States, Singapore and China. Omega - The International Journal of Management Science, 35, 22-38.
  • Zeira, J. (1998). Workers, machines, and economic growth. Quarto Journal Economy, 4 (13), 1091-1117.
Typ dokumentu
Bibliografia
Identyfikatory
Identyfikator YADDA
bwmeta1.element.ekon-element-000171543178

Zgłoszenie zostało wysłane

Zgłoszenie zostało wysłane

Musisz być zalogowany aby pisać komentarze.
JavaScript jest wyłączony w Twojej przeglądarce internetowej. Włącz go, a następnie odśwież stronę, aby móc w pełni z niej korzystać.