Dylematy twórczej strategii - konstrukt i operacjonalizacja

• Autorzy: Wojciech Dyduch

Warianty tytułu

Dilemmas of creative strategy - construct and operationalisation

• Języki publikacji: PL

Abstrakty

EN

The aim of this article is to present the concept of creative strategy and to indicate dilemmas which can occur in the process of its formulation. At the beginning the article presents the essence, content, process and results of a creative strategy. After that it identifies and describes dilemmas - contradictions which occur in four pillars of creative strategy: innovation, entrepreneurship, leadership and organisation. Such theoretical framework and the definition of constructs enabled an attempt to operationalise them. The article provides a proposal of a fragment of a research tool, which specifies the extent to which an organisation reconciles contradictions in the four areas of a creative strategy.(original abstract)

Słowa kluczowe

PL

Twórcze rozwiązywanie problemów; Zarządzanie strategiczne; Formułowanie strategii; Formułowanie strategii przedsiębiorstwa; Planowanie strategiczne; Planowanie rozwoju przedsiębiorstwa

EN

Creative solving problems; Strategic management; Strategy formulation; Formulation of business strategy; Strategic planning; Enterprise development planning

• Czasopismo: Organizacja i Kierowanie
• Rocznik: 2012
• Numer: nr 1A
• Strony: 97--107

Twórcy

autor

Wojciech Dyduch

• Uniwersytet Ekonomiczny w Katowicach

Bibliografia

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