Methods for Gathering Data for the Study of Consumer Behavior

• Autorzy: Fatimah Furaiji , Małgorzata Łatuszyńska

Warianty tytułu

Metody gromadzenia danych do badania zachowań konsumentów

• Języki publikacji: EN

Abstrakty

EN

A study of consumer behavior is a complex and nuanced issue in the field of marketing. Apparently, the difficulty stems from the fact that consumer behavior is the behavior of a human being characterized by a set of complications due to the arbitrariness of measuring the factors that influence this behavior, its broad scope, and the unpredictability of the continuous change in it. This study is concerned with clarifying the methods for gathering the data of the consumption habits of consumers. This data must be useful and adequate for consumer behavior research. We had undertaken a comparison of the abovementioned methods, depending on specific criteria such as: time, cost, amount of data, quality of data, statistical analysis, consumer secrets, and human effort. (original abstract)

Badanie zachowań konsumentów jest złożonym zagadnieniem z dziedziny marketingu. Podstawowa trudność wynika z faktu, że zachowanie konsumenta jest wypadkową wielu czynników, które dla celów badawczych winny być zidentyfikowane z odpowiednią dokładnością. W artykule dokonano przeglądu i porównania wybranych metod zbierania danych w kontekście ich przydatności do badania zachowań konsumentów. (abstrakt oryginalny)

Słowa kluczowe

EN

Consumer behaviour; Customer databases; Data analysis

PL

Zachowania konsumenta; Bazy danych klientów; Analiza danych

• Czasopismo: Studia i Materiały Polskiego Stowarzyszenia Zarządzania Wiedzą
• Rocznik: 2012
• Tom: 58
• Strony: 77--88

Twórcy

autor

Fatimah Furaiji

• Basra University, Iraq

autor

Małgorzata Łatuszyńska

• University of Szczecin, Poland

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