Cybersecurity and Internet of Threats - New Challenges in Customer Behavior

• Autorzy: Anna Tarabasz

Warianty tytułu

Cyberbezpieczeństwo i Internet zagrożeń - nowe wyzwania w zachowaniu klientów

• Języki publikacji: EN

Abstrakty

EN

Aim/Purpose - Along with increasing number of Internauts, more and more common practice, especially among the youngest audience, becomes social media oversharing. It means, that sensitive data (identifiable information like birth date, e-mail address, photos, marking location, relationship or marital status, interests, beliefs, and statements signed with own name) is voluntarily revealed by the online users themselves on social networks. At the same time, digital users are exposed to awaiting cyber threats like identity theft, unauthorized access, cyberstalking, cyberbullying, child predators, ransomware, spoofing, snooping, or spying. The main aim of the paper is to showcase the scale of the threat along with emerging solutions. To exemplify such undertaking, case studies of two companies - Du (mobile operator) from United Arab Emirates and mBank (leading retail digital bank) from Poland will be presented, supported with adequate reports on oversharing and cybercrime from the above-mentioned countries, followed with comprehensive description on occurring threats.(original abstract)

Wraz z rosnącą liczbą użytkowników Internetu coraz powszechniejszą praktyką, szczególnie wśród najmłodszych odbiorców, staje się social media oversharing, czyli nadmierne upublicznianie treści w ramach mediów społecznościowych. Oznacza to, że wrażliwe dane (identyfikowalne informacje, takie jak: data urodzenia, adres e-mail, prywatne zdjęcia, oznaczenie lokalizacji, status związku lub stan cywilny, zainteresowania, przekonania czy też oświadczenia podpisane własnym nazwiskiem) są dobrowolnie ujawniane przez użytkowników. Jednocześnie są oni narażeni na czyhające zagrożenia cybernetyczne, takie jak: kradzież tożsamości, nieautoryzowany dostęp, nękanie, cyberprzemoc, zagrożenia pedofilią, oprogramowaniem wymuszającym okup, podszywanie się i szpiegowanie. Głównym celem artykułu jest przedstawienie skali zagrożenia wraz z prezentacją dostępnych rozwiązań i przeciwdziałań. Jako przykład takiego przedsięwzięcia zostaną przedstawione studia przypadków dwóch firm - Du (operatora telefonii komórkowej ze Zjednoczonych Emiratów Arabskich) oraz mBanku (wiodącego cyfrowego banku detalicznego z Polski), poparte odpowiednimi raportami na temat oversharingu i cyberprzestępczości z wyżej wymienionych krajów.(abstrakt oryginalny)

Słowa kluczowe

EN

Cybersecurity; Cyberspace; Cybercrime; Consumer behaviour

PL

Cyberbezpieczeństwo; Cyberprzestrzeń; Przestępstwa komputerowe; Zachowania konsumenta

• Czasopismo: Studia Ekonomiczne / Uniwersytet Ekonomiczny w Katowicach. Zarządzanie
• Rocznik: 2018
• Tom: 16
• Numer: nr 360
• Strony: 64--81

Twórcy

autor

Anna Tarabasz

• S P Jain School of Global Management, United Arab Emirates

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