Customer's Trust Management in Polish E-Commerce - Case Study

• Autorzy: Paulina Rutecka , Karina Cicha
• Języki publikacji: EN

Abstrakty

EN

E-commerce is one of the most important and fast-growing way of trading. The obstacles common in traditional market seem to lose their meanin here. More and more often the benefits given to the customers are remarkably alike among wide range of stores providing their merchandise via e-commerce service. Those features determinate the question in what way the customer's loyalty to the particular online store can be achieved and how the trust can be created and maintained. The main aim of the paper is to analyze the case of an online store and its trust-building strategies not related only with price of offered products, as well as presentation of the results of adopted actions which were to ensure increase in sales and to build strong market position of a multi-brand e-commerce retailer.(original abstract)

Słowa kluczowe

EN

e-commerce; Trust management; Trust; Customer Relationship Management (CRM); Case study

PL

Handel elektroniczny; Zarządzanie zaufaniem; Zaufanie; Zarządzanie Kontaktami z Klientem; Studium przypadku

• Czasopismo: Information Systems in Management
• Rocznik: 2018
• Tom: 7
• Numer: nr 4
• Strony: 258--268

Twórcy

autor

Paulina Rutecka

• sklepEstetyka.pl

autor

Karina Cicha

• University of Economics in Katowice, Poland

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Identyfikatory

DOI

10.22630/ISIM.2018.7.4.23