Context-Social Model of Prosumption in E-Commerce - Analysis of a Prototype Solution for Clothing Industry

• Autorzy: Tomasz Woźniakowski , Magdalena Nowakowska , Rafik Nafkha
• Języki publikacji: EN

Abstrakty

EN

The aim of this paper is to look at cooperation practices between producers and prosumers in e-commerce and to explore future possibilities. The paper presents project of an innovative solution utilizing habits of social media users to provide valuable suggestion to clothes' purchasers. Described system will enable not only acquiring opinions on specific products by also its correlations with other items. Recommendation system could be also utilized by clothes manufactures and sellers to deliver valuable data about consumers real opinions and preferences. The last decade has seen a considerable increase of online shops for fashion goods. Technological advancements, improvements in logistics, and changes in buyer behavior have led to a dissemination of apparel goods and respective data on the Web.(original abstract)

Słowa kluczowe

EN

e-commerce; Prosumption; Rating; Clothing industry; Clothing market

PL

Handel elektroniczny; Prosumpcja; Rating; Przemysł odzieżowy; Rynek odzieżowy

• Czasopismo: Information Systems in Management
• Rocznik: 2018
• Tom: 7
• Numer: nr 4
• Strony: 286--297

Twórcy

autor

Tomasz Woźniakowski

• Warsaw University of Life Sciences - SGGW, Poland

autor

Magdalena Nowakowska

• Warsaw University of Life Sciences - SGGW, Poland

autor

Rafik Nafkha

• Warsaw University of Life Sciences - SGGW, Poland

Bibliografia

• Szul E., Prosumpcja jako aktywność współczesnych konsumentów - uwarunkowania i przejawy [in:] Nierówności społeczne a wzrost gospodarczy 2013 (31), 347-358.
• Jung B., Kapitalizm postmodernistyczny, "Ekonomista", 1997, nr 5-6 [for:] Cz. Bywalec, L. Rudnicki, Konsumpcja, PWE, Warszawa, 2002.
• Toffler A., Trzecia fala, PIW, Warszawa, 1997.
• Mazurek P., Internet i tożsamość, [in:] D. Batorski, M. Marody, A. Nowak (eds.), Społeczna przestrzeń Internetu, Wyd. SWPS Academica, Warszawa, 2006, p. 121.
• Schumpeter J.A., The Theory of Economic Development, Cambridge, MA (USA), Harvard University Press, 1934.
• Zmierzch konsumeryzmu era prosumentów http://www.wirtualnemedia.pl/artykul/zmierzch-konsumeryzmu-era-prosumentow
• https://www.dobreprogramy.pl/Allegro-zmiany-w-komentarzach-i-ograniczenia- wywolaly-emailowy-potop,News,81453.html
• Ritzer G.,Jurgenson N. Production, Consumption, Prosumption The nature of capitalism in the age of the digital "prosumer", Journal of Consumer Culture, 10(1), 2010, 13-36.
• Someone Just Like Me Said, "Buy It" http://www.nytimes.com/2011/07/28/fashion/at- makeup-alley-advice-from-online-peers.html
• Morzy T. Eksploracja danych, metody i algorytmy, PWN, Warszawa, 2018.

Identyfikatory

DOI

10.22630/ISIM.2018.7.4.25