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2019 | 15 | nr 1 Towards Success in a Competitive Market: The Importance of Entrepreneurship and Innovation | 201--226
Tytuł artykułu

Seasonality: Is it a Problem or Challenge Facing Future Tourism Employment? Implications for Management

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EN
Abstrakty
EN
Many countries have recently seen rapid growth in tourism which is perceived as an engine for economic growth and social development. On the other hand, many countries have been faced with problems of attracting and retaining well-qualified employees, as many graduates do not enter the tourism industry on graduation. This study aims to determine the attitudes of Tourism and Hospitality (T&H) students towards the problem of seasonality in tourism employment and how it relates to students' employment aspirations. The research was conducted among students of higher educational institutions (HEI) located in Northern Poland (Southern Baltic Sea Region). A survey instrument was applied and 171 usable questionnaires were retrieved and analyzed in this study. Students' perceptions of tourism seasonality seem to be more positive than negative and it may relate to their working intentions on graduation. Additionally, students who declared their seasonal working experience referred to tourism seasonality more positively. This study makes useful contributions to the existing knowledge and management literature by showing that the ability to identify negative aspects of future career development, such as tourism seasonality, and the ability to manage it effectively, may have a positive impact on employment perception in the view of a future workforce. (original abstract)
W ostatnich latach wiele krajów odnotowało szybki rozwój turystyki, który jest postrzegany, jako swoisty "motor" wzrostu gospodarczego i rozwoju społecznego. Z drugiej strony, mimo, iż turystyka generuje wiele nowych miejsc pracy, wciąż wiele krajów boryka się z problemami związanymi z pozyskaniem i zatrzymaniem wykwalifikowanych kadr. Problem ten potęguje fakt, że wielu absolwentów, nie podejmuje zatrudnienia w turystyce po ukończeniu studiów, wskazując na specyficzny charakter tej pracy, w tym jej sezonowość. Stąd biorąc pod uwagę powyższe, celem niniejszych badań było rozpoznanie postaw studentów specjalności związanych z turystyką i/lub hotelarstwem (T&H), wobec problemu sezonowości zatrudnienia w turystyce oraz zbadanie czy istnieje zależność pomiędzy postrzeganiem sezonowości a aspiracjami studentów wobec zatrudnienia w branży turystycznej po zakończeniu studiów. Badanie przeprowadzono wśród studentów wyższych uczelni zlokalizowanych w północnej Polsce (Region Południowego Bałtyku), która w sposób szczególny doświadcza problemu sezonowości w turystyce. W rezultacie przeprowadzonych badań ankietowych uzyskano 171 poprawnie wypełnionych kwestionariuszy. Rezultaty badań ukazały, że sezonowość zatrudnienia w branży turystycznej jest raczej pozytywnie postrzegana przez badanych. Istnieje także statystycznie istotna zależność pomiędzy percepcją sezonowości a aspiracjami zawodowymi studentów. W szczególności, respondenci, którzy postrzegali zjawisko sezonowości pozytywnie, również chętniej deklarowali swoją intencję zatrudnienia w branży turystycznej po zakończeniu studiów, w przeciwieństwie do badanych, którzy zjawisko to postrzegali negatywnie. Interesującym jest również, iż studenci, którzy pracowali już sezonowo w turystyce, postrzegali problem sezonowości w bardziej pozytywny sposób, co ukazuje istotną rolę doświadczenia pracy w kształtowaniu pozytywnych postaw przyszłych kadr sektora turystycznego wobec pracy w branży. (abstrakt oryginalny)
Twórcy
  • Gdynia Maritime University
  • Gdynia Maritime University
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