Effects of Business to Business E-Commerce Adoption on Competitive Advantage of Small and Medium-Sized Manufacturing Enterprises

• Autorzy: Xuhua Hu , Chosniel Elikem Ocloo , Selorm Akaba , David Worwui-Brown
• Języki publikacji: EN

Abstrakty

EN

Business-to-business (B2B) e-commerce adoption has experienced rapid growth in recent times and has become one of the fastest technology adoptions among small and medium-sized enterprises (SMEs) in gaining and sustaining competitive advantage. A firm's resource endowments influence its B2B e-commerce adoption levels that lead to competitive advantage being gained in proportion to that level of adoption. A questionnaire survey was used to collect data for this research, 315 usable responses were obtained from owners and managers of small and medium-sized manufacturing firms in Ghana. This research uses structural equation modelling to examine how different levels of B2B e-commerce adoption affects different types of competitive advantage. The main finding is that SMEs can achieve cost reduction that helps them save on costs in their operational activities through higher levels of B2B e-commerce adoption. Implications of the research, its limitations and directions for future research are also discussed. (original abstract)

Słowa kluczowe

EN

Business to Business (B2B); Competitive advantage; Small business

PL

Rynek instytucjonalny; Przewaga konkurencyjna; Małe i średnie przedsiębiorstwa

• Czasopismo: Economics & Sociology
• Rocznik: 2019
• Tom: 12
• Numer: nr 1
• Strony: 80--99

Twórcy

autor

Xuhua Hu

• Jiangsu University, Zhenjiang, PR China

autor

Chosniel Elikem Ocloo

• Jiangsu University, ZhenjiangPR China

autor

Selorm Akaba

• University of Cape Coast, Ghana

autor

David Worwui-Brown

• Accra Technical University, Ghana

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Identyfikatory

DOI

10.14254/2071-789X.2019/12-1/4