Czasopismo
Tytuł artykułu
Autorzy
Warianty tytułu
The Influence of Country of Origin Image on Perception of Firms and Products - Results of European Studies
Języki publikacji
Abstrakty
Celem artykułu jest ukazanie zakresu i znaczenia wpływu wizerunku kraju pochodzenia firm i produktów na ich postrzeganie na podstawie wybranych wyników badań europejskich. (fragment tekstu)
The article discusses how the country of origin influences firms' and their products' images. The authors describe factors influencing perception of the country of origin, emphasizing the importance of consumer ethnocentrism. The article presents examples of some European research on perceptions of the countries of origin and their meaning for firms and products evaluations. (original abstract)
Rocznik
Strony
257--266
Opis fizyczny
Twórcy
autor
- Akademia Ekonomiczna we Wrocławiu
autor
- Akademia Ekonomiczna we Wrocławiu
Bibliografia
- Agarwal S., Sikri S., Country Image: Consumer Evaluation of Product Category Extensions, "International Marketing Review" 1996, nr 4.
- Ger G., Belk W., Lascu D.N., The Development of Consumer Desire in Marketing and Developing Economies, "Advances in Consumer Research" 1993, vol. 20.
- Goud L.K., Huddleston P.T., Ethnocentrism and the Eastern European Consumer: Are Feelings and Intensions Related?, "International Marketing Review" 1995, vol. 20 nr 3.
- Huddleston P., Goud L.K., Stole L., Consumer Ethnocentrism Product Necessity and Polish Consumers' Perception of Quality, "International Journal of Retail & Distribution Management" 2001, vol. 29, nr 5.
- Johansson J.K., Ronkainen I. A., Czinkota M.N., Negative Country of Origin Effects. The Case of the New Russia, "Journal of the International Business Studies" 1994, vol. 25, nr 1.
- Karcz K., Postawy konsumentów wobec produktów zagranicznych a decyzje w marketingu międzynarodowym [w:] J.W. Wiktor (red.) Współczesne problemy marketingu międzynarodowego, AE, Kraków.
- Kaynak E., Cavusgie S.T., Consumer Attitudes Towards Products of Foreign Origin: Do They Fary Across Produkt Classes?, "International Journal of Advertising" 1983, vol. 2.
- Kaynak A. Kara, Consumer Perceptions of Foreign Products. An Analysis of Product-Country Images and Ethnocentrism, "European Journal of Marketing" 2000, vol. 36, nr 7/8.
- Keller K.L., Strategic Brand Management, Prentice Hall, New Jersey 1998.
- Klenosky D., Benet S., Chadraba P., Assessing Czech Consumers' Reactions to Western Marketing Practices: A Conjoint Approach, "Journal of Business Research" 1996, vol. 36, nr 2.
- Lee D., Ganesh G., Effects of Partitioned Country Image in the Context of Brand Image and Familiarity, "International Marketing Review" 1999, nr 1.
- Okechuku C., The Importance of Product Country of Origin: A Conjoint Analysis of the United States, Canada, Germany and The Netherlands, "European Journal of Marketing" 1994, vol. 28, nr 4.
- Orłowski K., Jak dobrze sprzedać państwo, "Businessman Magazine" 2002, nr 2.
- Papadopulos N., Heslop L.A., Product-Country Images. Impact and Role in International Marketing, The Haworth Press Inc., NY 1993.
- Roth M.S., Romeo J.B., Matching Product Category and Country Images Perceptions; a Framework of Managing Country-of-Origin Effects, "Journal of the International Business Studies" 1994, vol. 23, nr 3.
- Shimp T., Sharma S., Consumer Ethnocentrism: Construction and Validation of the CETSCALE, "Journal of Marketing Research" 1987, vol. 14.
- Schweiger G., Haubl G., Friederes G., Consumers' Evaluations of Products Labeled 'Made in Europe', "Marketing Research Today" 1995, vol. 23, nr 1.
- Skaggs R., Folk C., Almonte J.A., Cardenas M., Product-Country Images and International Food Marketing: Relationships and Research Need, "Agribusiness" 1996, vol. 12, nr 6.
- Skuras D., Vakrou A., Consumers' Willingness to Pay for Origin Labelled Wine, "British Ford Journal" 2002, vol. 104, nr 11.
- Usunier J.C., Marketing Across Cultures, International edition: Financial Times, Prentice Hall 2000.
- Woodruff D., Drake J., Condon C., Simpson P., Ready to Shop Until They Drop, "Business Week" 1998, 22 June.
- www.dajeszprace.pl.
- www.ms-global.pl/archive-report/id/1453.
Typ dokumentu
Bibliografia
Identyfikatory
Identyfikator YADDA
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