Wpływ wizerunku kraju pochodzenia na postrzeganie firm i produktów - wyniki badań europejskich

• Autorzy: Magdalena Daszkiewicz , Paweł Waniowski

Warianty tytułu

The Influence of Country of Origin Image on Perception of Firms and Products - Results of European Studies

• Języki publikacji: PL

Abstrakty

Celem artykułu jest ukazanie zakresu i znaczenia wpływu wizerunku kraju pochodzenia firm i produktów na ich postrzeganie na podstawie wybranych wyników badań europejskich. (fragment tekstu)

EN

The article discusses how the country of origin influences firms' and their products' images. The authors describe factors influencing perception of the country of origin, emphasizing the importance of consumer ethnocentrism. The article presents examples of some European research on perceptions of the countries of origin and their meaning for firms and products evaluations. (original abstract)

Słowa kluczowe

PL

Wizerunek państwa; Kraj pochodzenia produktu; Wyniki badań

EN

Image of the country; Country of origin (COO); Research results

• Czasopismo: Prace Naukowe Akademii Ekonomicznej we Wrocławiu
• Rocznik: 2006
• Numer: nr 1107 Badania marketingowe w przestrzeni europejskiej
• Strony: 257--266

Twórcy

autor

Magdalena Daszkiewicz

• Akademia Ekonomiczna we Wrocławiu

autor

Paweł Waniowski

• Akademia Ekonomiczna we Wrocławiu

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