Czasopismo
Tytuł artykułu
Autorzy
Warianty tytułu
Marketing Research on Growing and Mature Markets
Języki publikacji
Abstrakty
Omówiono badania marketingowe na rynkach wzrostowych i dojrzałych.
Processes that accompany the evolution of a market have a great impact on formulating the key objectives of companies activity, as well as on choosing the ways of achieving the objectives. Different decision problems that face companies operating on following phases of market evolution, imply also marketing research activity.
In the paper the specificity of growing and mature markets is described. The author also analyzes in which way the different objectives of companies operating on the growing and mature markets imply the scope of information needs, as well as the scope of useful types of marketing research. (original abstract)
In the paper the specificity of growing and mature markets is described. The author also analyzes in which way the different objectives of companies operating on the growing and mature markets imply the scope of information needs, as well as the scope of useful types of marketing research. (original abstract)
Słowa kluczowe
Rocznik
Strony
362--368
Opis fizyczny
Twórcy
autor
- Szkoła Główna Handlowa w Warszawie
Bibliografia
- Kreil E., Strategisches Management und Marketing, Berlin 1987.
- Meffert H., Marketing. Grundlagen marktorientierter Unternehmensführung. Konzepte, Instrumente. Praxisbeispiele, Gabler Verlag, Wiesbaden 1998.
- Walker Jr. O.C., Boyd Jr. H.W., Larréché J-C., Marketing Strategy: Planning and Implementation, Irwin/McGraw-Hill, 1999.
- Wrzosek W., Funkcjonowanie rynku, PWE, Warszawa 1998.
- Wrzosek W. (red)., Strategie marketingowe, PWE, Warszawa 2004.
Typ dokumentu
Bibliografia
Identyfikatory
Identyfikator YADDA
bwmeta1.element.ekon-element-000171550303