Public Relations and Valuable Employees' Attraction

• Autorzy: Maria Rybaczewska
• Języki publikacji: EN

Abstrakty

EN

Whilst public relations activity is often primarily connected with customers, employees (both current and potential) do belong to the important target audience of all messages. Employer branding in particular not only proves the importance of public relations from the perspective of job market but provides various reasons to continue explo- ration of that field. Conducted pilot study revealed the need of in-depth analysis of such aspects like: perception of the potential employer on the basis of information available only externally, priorities concerning the future potential job position and career path, key dri- vers of internal and external motivation of potential employees etc. Further understanding as a source of significant theoretical implications and managerial applications is confirmed, just as a need of an expanded study based on the results, which this paper discusses(original abstract)

Słowa kluczowe

EN

Public relations; Mobile phone; Pilot studies

PL

Public relations; Telefonia komórkowa; Badania pilotażowe

• Czasopismo: Przedsiębiorczość i Zarządzanie
• Rocznik: 2018
• Numer: t. 19, z. 12, cz. 2 Współczesne problemy zarządzania publicznego
• Strony: 341--354

Twórcy

autor

Maria Rybaczewska

• University of Social Sciences

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