The Importance of Regional Products in the Promotion of Rural Tourism

• Autorzy: Julia Wojciechowska-Solis
• Języki publikacji: EN

Abstrakty

EN

The aim of this work was to determine the relationship between the promotion of regional products and rural tourism. An attempt was made to compare the opinions of the inhabitants of the Podlasie, Lublin and Podkarpacki regions regarding the forms of promotion, accessibility and the related frequency and reasons for purchasing regional products. The study used the diagnostic survey method with the author's questionnaire, by means of which 1128 respondents from three regions of eastern Poland were eventually examined. The methodological procedures allowed to calculate the sample, where the confidence interval was set at 0.95, the fraction size was 0.50, and the maximum error was 0.05. The statistical analysis used the chi-square test and the V-Cramer coefficient as well as the Pearson correlation test. Inhabitants of the eastern regions emphasize the importance of regional products; 44.48% of respondents buy regional products several times a month. It is best to promote regional events, such as fairs and markets using TV and radio advertising. Statistical analysis showed that the age of respondents influenced the reception of various forms of advertising and the reason for buying a product or participating in a regional event. People over the age of 56 see the highest impact of promoting regional products on the growth of rural tourism in the studied regions. (original abstract)

Słowa kluczowe

EN

Tourism marketing; Rural tourism; Regional product

PL

Marketing turystyczny; Turystyka wiejska; Produkty regionalne

• Czasopismo: Przedsiębiorczość i Zarządzanie
• Rocznik: 2019
• Numer: t. 20, z. 2, cz. 1 Marketing turystyczny
• Strony: 137--147

Twórcy

autor

Julia Wojciechowska-Solis

• University of Life Sciences in Lublin, Poland

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