Warianty tytułu
Języki publikacji
Abstrakty
Kuba Klawiter, who is in Poland one of the most known influencers in the new technologies industry, took part in the online campaign of x-comput store. After announcing to the subscribers the details of the promotional campaign dedicated to them, he made the servers block after 5 minutes. Marketing influencer has been developing on the Polish market for two years. The purpose of this article is to describe influencerów activities and to identify examples of indicators that can be used to study the effectiveness of their operations. The article is based on secondary sources.(author's abstract)
Czasopismo
Rocznik
Numer
Strony
79--83
Opis fizyczny
Twórcy
autor
- Uniwersytet Szczeciński
Bibliografia
- Cilińdź, D. (2018). Jak mierzyć skuteczność kampanii influencer marketingu? Retrieved from: http://sasdesign.pl/ mierzyc-skutecznosc-kampanii-influencer-marketingu.
- Głuchowska, Ż. (2018). Narzędzia do mierzenia efektów influencer marketingu. Retrieved from: https://www.whitepress.pl/ baza-wiedzy/570/narzedzia-do-mierzenia-efektow-influencer-marketingu.
- Kotliński, D. (2018). Dlaczego influencer marketing jest skuteczny? Retrieved from: http://adnext.pl/3109-2.
- Raport. Analityka i monitoring influencerów (2018). Newspoint. Retrieved from: https://www.newspoint.pl/Analityka-i-monitoringinfluencerow- Raport-Newspoint.pdf.
- Sadowski, R. (2018). Influencer marketing można mierzyć. Retrieved from: https://prowly.com/magazine/2018/03/07/ influencer-marketing-moz%CC%87na-mierzyc.
Typ dokumentu
Bibliografia
Identyfikatory
Identyfikator YADDA
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