Measuring the Effectiveness of Influencers' Activities

• Autorzy: Urszula Chrąchol-Barczyk
• Języki publikacji: EN

Abstrakty

EN

Kuba Klawiter, who is in Poland one of the most known influencers in the new technologies industry, took part in the online campaign of x-comput store. After announcing to the subscribers the details of the promotional campaign dedicated to them, he made the servers block after 5 minutes. Marketing influencer has been developing on the Polish market for two years. The purpose of this article is to describe influencerów activities and to identify examples of indicators that can be used to study the effectiveness of their operations. The article is based on secondary sources.(author's abstract)

Słowa kluczowe

EN

Marketing

PL

Marketing

• Czasopismo: European Journal of Service Management
• Rocznik: 2018
• Numer: vol. 27/2, 3/2018
• Strony: 79--83

Twórcy

autor

Urszula Chrąchol-Barczyk

• Uniwersytet Szczeciński

Bibliografia

• Cilińdź, D. (2018). Jak mierzyć skuteczność kampanii influencer marketingu? Retrieved from: http://sasdesign.pl/ mierzyc-skutecznosc-kampanii-influencer-marketingu.
• Głuchowska, Ż. (2018). Narzędzia do mierzenia efektów influencer marketingu. Retrieved from: https://www.whitepress.pl/ baza-wiedzy/570/narzedzia-do-mierzenia-efektow-influencer-marketingu.
• Kotliński, D. (2018). Dlaczego influencer marketing jest skuteczny? Retrieved from: http://adnext.pl/3109-2.
• Raport. Analityka i monitoring influencerów (2018). Newspoint. Retrieved from: https://www.newspoint.pl/Analityka-i-monitoringinfluencerow- Raport-Newspoint.pdf.
• Sadowski, R. (2018). Influencer marketing można mierzyć. Retrieved from: https://prowly.com/magazine/2018/03/07/ influencer-marketing-moz%CC%87na-mierzyc.

Identyfikatory

DOI

10.18276/ejsm.2018.27/2-10