Preferencje help
Widoczny [Schowaj] Abstrakt
Liczba wyników
2018 | 9 | nr 29 Local Public Policies | 131--142
Tytuł artykułu

Effective Teaching in the Area of Creative Professions, on the Example of "Big Data, Digital Marketing, Trend-Watching" Specialty at the University of Lower Silesia

Warianty tytułu
Języki publikacji
RESEARCH OBJECTIVE: The main purpose of this paper is to analyze the level of competences among postgraduate students of Big Data, digital marketing and trend-watching specialization at the Department of Journalism, Communication and Technological Studies University of Lower Silesia and to indicate the key competences on the contemporary and future labor market. The research concerns the group of the lectures who taught courses to these students.
THE RESEARCH PROBLEM AND METHODS: The main aim of the paper is to diagnose and define competences of the future in the context of the labor market and to indicate points the most important competences in the didactic process. Current data from labor market and 12 in-depth interviews with lecturers working on the project are analyzed. The group of lectures consists of academics and professionals. I consider the specialization as a unique case of education in the sphere of the competences of the future in constantly transforming society. This is an introductory research which will be extended to the group of specialization students and the potential employees.
THE PROCESS OF ARGUMENTATION:The argumentation comprises two main parts. Firstly, most needed competences in the field of internet marketing are characterized. Currently available data from the labor market is the basis of this part of the study. In the second part,dilemmas of lectures, their observations and conclusions are presented. Competences which are considered as key one by academics and professionals are named. Additionally, the paper evaluates if the competences suggested by the lecturers correlate with information from the labor market.
RESEARCH RESULTS: Students' digital competences are considered by the lecturers to be at the very high level, however, their social and managing skills are considered to be poor.
CONCLUSIONS, INNOVATIONS, AND RECOMMENDATIONS: The research points out the necessity of developing students' social and interpersonal competences. At the same time, students' digital competences should not be neglected. The most important recommendation for academic society is that professionals should be included as lecturers in order to adjust the academic education to the demanding labor market. (original abstract)
Opis fizyczny
  • University of Lower Silesia
  • Citi GPS: Global Perspectives & Solutions. (2016). Technology at Work. The Future Is Not What It Used to Be. Retrieved from: (access: 15.01.2018).
  • Codagnone, C., Abadie, F., & Biagi, F. (2016). The Future of Work in the 'Sharing Economy'. Market Efficiency and Equitable Opportunities or Unfair Precarisation? Institute for Prospective Technological Studies, JRC Science for Policy Report EUR 27913 EN,9-65. doi:10.2791/431485.
  • Creswell, J.W. (2013a). Projektowanie badań naukowych. Metody jakościowe, ilościowe i mieszane. Kraków: WUJ.
  • Creswell, J.W. (2013b). Qualitative Inquiry and Research Design: Choosing Among Five Approaches. Third edition. Washington DC: SAGE.
  • Czarnik, S. & Kocór, M. (2015). Zawody i kompetencje - konfrontacja popytu z podażą. In: J. Górniak (eds.), (Nie)wykorzystany potencjał: szanse i bariery na polskim rynku pracy. Warszawa: PARP, 19-38.
  • Digital EconomyLab. (2017). Aktywni+ Przyszłość rynku pracy. Retrieved from:
Typ dokumentu
Identyfikator YADDA

Zgłoszenie zostało wysłane

Zgłoszenie zostało wysłane

Musisz być zalogowany aby pisać komentarze.
JavaScript jest wyłączony w Twojej przeglądarce internetowej. Włącz go, a następnie odśwież stronę, aby móc w pełni z niej korzystać.