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2019 | t. 20, z. 2, cz. 2 Produkt turystyczny Innowacje - Marketing - Zarządzanie | 39--52
Tytuł artykułu

Big Data Analysis as a Tool for Predictive Intelligence and Experience Personalization in Tourism

Treść / Zawartość
Warianty tytułu
Języki publikacji
EN
Abstrakty
EN
The main purpose of the paper is to identify the potential of Big Data Analysis (BDA) as a source of competitive advantage in the tourism market. A review of literature was adapted in order to define and estimate the significance of BDA. Some examples of BD application in travel and tourism were identified (e.g. the creation of tourism experience, relationship management, tourists' involvement and co-creation, personalization of value proposal, effectiveness improvement, promotion enhancement). The results are to be used as an indication for tourism market entities and the new technology industry supporting the tourism market. (original abstract)
Twórcy
  • Warsaw School of Economics, Poland
Bibliografia
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Typ dokumentu
Bibliografia
Identyfikatory
Identyfikator YADDA
bwmeta1.element.ekon-element-000171554795

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