The Implementation of CSR Concept in Tourist Companies in Pomerania Euroregion Based on the Multiple Correspondence Analysis

• Autorzy: Grażyna Wolska , Iwona Bąk , Joanna Kizielewicz
• Języki publikacji: EN

Abstrakty

EN

Corporate Social Responsibility (CSR) is based on values such as: responsibility, ethics, moral standards and reliability. Although the issues are described at length in the source literature, it is still relatively unknown and not really appreciated in the social and economic environment. The subject undertaken for analysis includes issues related to implementation of CSR concept by companies operating in the Pomerania Euroregion (PE). The objective of this paper involves the implementation of CSR assumptions by the Polish and German enterprises operating in the tourist sector and indication of cultural, social and economic differences in this area and their impact on mutual cooperation. The conducted research work involves analysis on business entities operating in the tourist sector and offering accommodation. The main research method applied in the course of analysing the subject of study is the correspondence analysis. The studies conducted proved that enterprises implemented particular tasks within the concept of CSR to different degrees. Rather marginal engagement of analysed companies into local community issues was observed. The analysed entities fail to notice the benefits resulting from investing in their employees. The German companies applied more effective procedures for evaluating and analysing the customer satisfaction. (original abstract)

Słowa kluczowe

EN

Corporate Social Responsibility (CSR); Tourist enterprises; Tourism accommodation facilities; Correspondence analysis

PL

Społeczna odpowiedzialność biznesu; Przedsiębiorstwo turystyczne; Zaplecze noclegowe turystyki; Analiza korespondencji

• Czasopismo: Przedsiębiorczość i Zarządzanie
• Rocznik: 2019
• Numer: t. 20, z. 2, cz. 2 Produkt turystyczny Innowacje - Marketing - Zarządzanie
• Strony: 215--232

Twórcy

autor

Grażyna Wolska

• Nicolaus Copernicus University, Poland

autor

Iwona Bąk

• West Pomeranian University of Technology, Szczecin, Poland

autor

Joanna Kizielewicz

• Gdynia Maritime University, Poland

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