Czasopismo
2006
|
nr 1118, t. 1 Agrobiznes 2006 : konkurencja w agrobiznesie - jej uwarunkowania i następstwa. T. 1
|
288--294
Tytuł artykułu
Autorzy
Warianty tytułu
Politics of Distribution of Enterprise as An Element of Competitiveness in Agribusiness
Języki publikacji
Abstrakty
Celem badań była analiza i ocena kanałów dystrybucji produktów mleczarskich z uwzględnieniem ich przestrzennego zasięgu rynkowego, na przykładzie wybranej spółdzielni mleczarskiej działającej w województwie podlaskim. (fragment tekstu)
This project contains information on distribution as an element of "mix" marketing of our grocery products distribution with an emphasis on dairy products.
In the present market situation it is difficult to get competitive advantage for a product. It leads to a situation in which companies need to pay more attention to a better distribution system.
The main assumption of distribution is providing a product to a customer in an appropriate form, place and time.
The company uses four channels of distribution: warehouse receivers, supermarkets, retailers and direct receivers.
The survey on sale, structure and dynamics of changes shows that receivers have the main impact on the mentioned markets. The markets are defined as: local, regional and domestic. In retail sale there is a tendency of shortening the channels of distributor considering the height cost of service on the other market. Due to that process there is a concentration on the regional market (70% sale in this channel). (original abstract)
In the present market situation it is difficult to get competitive advantage for a product. It leads to a situation in which companies need to pay more attention to a better distribution system.
The main assumption of distribution is providing a product to a customer in an appropriate form, place and time.
The company uses four channels of distribution: warehouse receivers, supermarkets, retailers and direct receivers.
The survey on sale, structure and dynamics of changes shows that receivers have the main impact on the mentioned markets. The markets are defined as: local, regional and domestic. In retail sale there is a tendency of shortening the channels of distributor considering the height cost of service on the other market. Due to that process there is a concentration on the regional market (70% sale in this channel). (original abstract)
Rocznik
Numer
Strony
288--294
Opis fizyczny
Twórcy
- Uniwersytet Warmińsko-Mazurski w Olsztynie
Bibliografia
- Kłosiewicz U., Słomińska B., Handel w Polsce według statystyki GUS i badań IRWiK, "Marketing Rynek" 2000 nr 3.
- Mazurek-Łopacińska K., Orientacja na klienta w przedsiębiorstwie, PWE, Warszawa 2002.
- Pokorska B., Maleszyk E., Koncentracja i integracja w handlu wewnętrznym, PWE, Warszawa 2002.
Typ dokumentu
Bibliografia
Identyfikatory
Identyfikator YADDA
bwmeta1.element.ekon-element-000171555353
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