Why It Is Worth Investigating Virtual Reality in the Context of Tourism

• Autorzy: Andrzej Szymkowiak , Michał Skubis
• Języki publikacji: EN

Abstrakty

EN

Technological progress is blurring the boundary between fiction and reality. Virtual reality through the main components: visualization, immersion, interaction creates conditions that can be used in many ways in tourism. The aim of the article is to exemplify areas of research based on a diverse perspective: different subject of research, various VR tools and different sources of motivation to adopt this technology in tourism. Specific research questions have been identified: what can be displayed in VR, why virtual reality is worth attention, who is interested in using VR in tourism, how VR can be experienced. Answers given in this work to the above questions may be guidelines for further research in this area. (original abstract)

Słowa kluczowe

EN

Virtual reality; Tourism; High-tech

PL

Rzeczywistość wirtualna; Turystyka; Nowe technologie

• Czasopismo: Przedsiębiorczość i Zarządzanie
• Rocznik: 2019
• Numer: t. 20, z. 2, cz. 2 Produkt turystyczny Innowacje - Marketing - Zarządzanie
• Strony: 437--450

Twórcy

autor

Andrzej Szymkowiak

• Poznan University of Economics and Business, Poland

autor

Michał Skubis

• Poznan University of Economics and Business, Poland

Bibliografia

• Bernardo A. (2017), Virtual Reality and Simulation in Neurosurgical Training, "World Neurosurgery", No. 106, [online] https://doi.org/10.1016/j.wneu.2017.06.140.
• Bhagat K.K., Liou W.-K., Chang C.-Y. (2016), A cost-effective interactive 3D virtual reality system applied to military live firing training, "Virtual Reality", No. 20, Iss. 2, [online] 10.1007/s10055-016-0284-x.
• Boyd D.E., Koles B. (2018), Virtual reality and its impact on B2B marketing: A value-in-use perspective, "Journal of Business Research", [online] https://doi.org/10.1016/j.jbusres.2018.06.007.
• Chang T.P., Weiner D. (2016), Screen-Based Simulation and Virtual Reality for Pediatric Emergency Medicine, "Clinical Pediatric Emergency Medicine", No. 17, Iss. 3, [online] https://doi.org/10.1016/j.cpem.2016.05.002.
• Chang Y.-W. (2015), The first decade of commercial space tourism, "Acta Astronautica", No. 108, [online] https://doi.org/10.1016/j.actaastro.2014.12.004.
• Damiani L., Demartini M., Guizzi G., Revetria R., Tonelli F. (2018), Augmented and virtual reality applications in industrial systems: A qualitative review towards the industry 4.0 era, "IFAC-PapersOnLine", No. 51, Iss. 11, [online] https://doi.org/10.1016/j.ifacol.2018.08.388.
• Dávideková M., Mjartan M., Greguš M. (2017), Utilization of Virtual Reality in Education of Employees in Slovakia, "Procedia Computer Science", No. 113, [online] https://doi.org/10.1016/j.procs.2017.08.365
• Deng X., Unnava H.R., Lee H. (2018), "Too true to be good?" when virtual reality decreases interest in actual reality, "Journal of Business Research", [online] https://doi.org/10.1016/j.jbusres.2018.11.008.
• Elbert R., Knigge J.-K., Sarnow T. (2018), Transferability of order picking performance and training effects achieved in a virtual reality using head mounted devices, "IFAC-PapersOnLine", No. 51, Iss. 11, [online] https://doi.org/10.1016/j.ifacol.2018.08.398.
• Ellis-Petersen H. (2018), Thailand bay made famous by The Beach closed indefinitely, "The Guardian", [online] https://www.theguardian.com/world/2018/oct/03/thailandbay- made-famous-by-the-beach-closed-indefinitely, access date: 03.10.2018.
• Farshid M., Paschen J., Eriksson T., Kietzmann J. (2018), Go boldly!: Explore augmented reality (AR), virtual reality (VR), and mixed reality (MR) for business, "Business Horizons", No. 61, Iss. 5, [online] https://doi.org/10.1016/j.bushor.2018.05.009.
• Flavián C., Ibáñez-Sánchez S., Orús C. (2018), The impact of virtual, augmented and mixed reality technologies on the customer experience, "Journal of Business Research", [online] https://doi.org/10.1016/j.jbusres.2018.10.050.
• Hofacker C.F., de Ruyter K., Lurie N.H., Manchanda P., Donaldson J. (2016), Gamification and Mobile Marketing Effectiveness, "Journal of Interactive Marketing", No. 34,[online] https://doi.org/10.1016/j.intmar.2016.03.001.
• Huang T.-K., Yang C.-H., Hsieh Y.-H., Wang J.-C., Hung C.-C. (2018), Augmented reality (AR) and virtual reality (VR) applied in dentistry, "The Kaohsiung Journal of Medical Sciences", No. 34, Iss. 4, [online] https://doi.org/10.1016/j.kjms.2018.01.009.
• Hudson S., Matson-Barkat S., Pallamin N., Jegou G. (2018), With or without you? Interaction and immersion in a virtual reality experience, "Journal of Business Research", [online] https://doi.org/10.1016/j.jbusres.2018.10.062.
• Innocenti A. (2017), Virtual reality experiments in economics, "Journal of Behavioral and Experimental Economics", No. 69, [online] https://doi.org/10.1016/j.socec. 2017.06.001.
• Jiménez Fernández-Palacios B., Morabito D., Remondino F. (2017), Access to complex reality-based 3D models using virtual reality solutions, "Journal of Cultural Heritage", No. 23, [online] https://doi.org/10.1016/j.culher.2016.09.003.
• Jin H.J., Fiore A.M. (2003), Influence of image interactivity on approach responses towards an online retailer, "Internet Research", No. 13, Iss. 1, [online] http://doi.org/10.1108/10662240310458369.
• Kiráľová A., Pavlíčeka A. (2015), Development of Social Media Strategies in Tourism Destination, "Procedia - Social and Behavioral Sciences", No. 175, [online] https://doi. org/10.1016/j.sbspro.2015.01.1211
• Koller S., Ebert L.C., Martinez R.M., Sieberth T. (2019), Using virtual reality for forensic examinations of injuries, "Forensic Science International", No. 295, pp. 30-35, [online] https://doi.org/10.1016/j.forsciint.2018.11.006.
• Krasonikolakis I., Vrechopoulos A., Pouloudi A. (2014), Store selection criteria and sales prediction in virtual worlds, "Information & Management", No. 51, Iss. 6, [online] https://doi.org/10.1016/j.im.2014.05.017.
• Krokos E., Plaisant C., Varshney A. (2018), Virtual memory palaces: immersion aids recall, "Virtual Reality", [online] http:doi.org/10.1007/s10055-018-0346-3.
• Lamb R., Antonenko P., Etopio E., Seccia A. (2018), Comparison of virtual reality and hands on activities in science education via functional near infrared spectroscopy, "Computers & Education", No. 124, [online] https://doi.org/10.1016/j.compedu.2018.05.014.
• Lele A. (2013), Virtual reality and its military utility, "Journal of Ambient Intelligence and Humanized Computing", No. 4, Iss. 1, [online] 10.1007/s12652-011-0052-4.
• Loucks L., Yasinski C., Norrholm S.D., Maples-Keller J., Post L., Zwiebach L., Rothbaum B. O. (2018), You can do that?!: Feasibility of virtual reality exposure therapy in the treatment of PTSD due to military sexual trauma, "Journal of Anxiety Disorders", [online] https://doi.org/10.1016/j.janxdis.2018.06.004.
• Loureiro S.M.C., Guerreiro J., Eloy S., Langaro D., Panchapakesan P. (2018), Understanding the use of Virtual Reality in Marketing: A text mining-based review, "Journal of Business Research", [online] https://doi.org/10.1016/j.jbusres.2018.10.055.
• Manis K.T., Choi D. (2018), The virtual reality hardware acceptance model (VR-HAM): Extending and individuating the technology acceptance model (TAM) for virtual reality hardware, "Journal of Business Research", [online] https://doi.org/10.1016/j.jbusres. 2018.10.021.
• Manvi S.S., Venkataram P. (2005), An intelligent product-information presentation in E-commerce, "Electronic Commerce Research and Applications", No. 4, Iss. 3, [online] https://doi.org/10.1016/j.elerap.2005.01.001.
• Marasco A., Buonincontri P., van Niekerk M., Orlowski M., Okumus F. (2018), Exploring the role of next-generation virtual technologies in destination marketing, "Journal of Destination Marketing & Management", No. 9, [online] https://doi.org/ 10.1016/j.jdmm.2017.12.002.
• Marks L.S., Penson D. F., Maller J.J., Nielsen R.T., deKernion J.B. (1997), Computer-generated graphical presentations: Use of multimedia to enhance communication, "Urology", No. 49, Iss. 1, [online] https://doi.org/10.1016/S0090-4295(96)00430-X.
• Martel E., Muldner K. (2017), Controlling VR games: control schemes and the player experience, "Entertainment Computing", No. 21, [online] https://doi.org/10.1016/j.entcom. 2017.04.004.
• Martínez-Navarro J., Bigné E., Guixeres J., Alcañiz M., Torrecilla C. (2018), The influence of virtual reality in e-commerce, "Journal of Business Research", [online] https://doi.org/10.1016/j.jbusres.2018.10.054.
• Martins J., Gonçalves R., Branco F., Barbosa L., Melo M., Bessa M. (2017), A multisensory virtual experience model for thematic tourism: A Port wine tourism application proposal, "Journal of Destination Marketing & Management", No. 6, Iss. 2, [online] https://doi.org/10.1016/j.jdmm.2017.02.002.
• Meißner M., Pfeiffer J., Pfeiffer T., Oppewal H. (2017), Combining virtual reality and mobile eye tracking to provide a naturalistic experimental environment for shopper research, Journal of Business Research, [online] https://doi.org/10.1016/j.jbusres. 2017.09.028.
• Nazir S., Totaro R., Brambilla S., Colombo S., Manca D. (2012), Virtual Reality and Augmented-Virtual Reality as Tools to Train Industrial Operators, [in:] Bogle I. D. L., Fairweather M.(Eds.), "Computer Aided Chemical Engineering", Vol. 30, Elsevier.
• Oyekan J. O., Hutabarat W., Tiwari A., Grech R., Aung M.H., Mariani M.P., Dupuis C. (2019), The effectiveness of virtual environments in developing collaborative strategies between industrial robots and humans, "Robotics and Computer-Integrated Manufacturing", No. 55, [online] https://doi.org/10.1016/j.rcim.2018.07.006.
• Pulijala Y., Ma M., Pears M., Peebles D., Ayoub A. (2018), An innovative virtual reality training tool for orthognathic surgery, "International Journal of Oral and Maxillofacial Surgery", No. 47, Iss. 9, [online] https://doi.org/10.1016/j.ijom.2018.01.005.
• Reger G.M., Smolenski D., Norr A., Katz A., Buck B., Rothbaum B.O. (2018), Does virtual reality increase emotional engagement during exposure for PTSD? Subjective distress during prolonged and virtual reality exposure therapy, "Journal of Anxiety Disorders",[online] https://doi.org/10.1016/j.janxdis.2018.06.001.
• Rückert P., Wohlfromm L., Tracht K. (2018), Implementation of virtual reality systems for simulation of human-robot collaboration, "Procedia Manufacturing", No. 19, [online] https://doi.org/10.1016/j.promfg.2018.01.023.
• Schnack A., Wright M.J., Holdershaw J.L. (2018), Immersive virtual reality technology in a three-dimensional virtual simulated store: Investigating telepresence and usability, "Food Research International", [online] https://doi.org/10.1016/j.foodres.2018.01.028.
• Schott C. (2017), Virtual fieldtrips and climate change education for tourism students, "Journal of Hospitality, Leisure, Sport & Tourism Education", No. 21, [online] https://doi.org/10.1016/j.jhlste.2017.05.002.
• Simon S.C., Greitemeyer T. (2019), The impact of immersion on the perception of pornography: A virtual reality study, "Computers in Human Behavior", No. 93, [online] https://doi.org/10.1016/j.chb.2018.12.018.
• Southgate E., Smith S.P., Cividino C., Saxby S., Kilham J., Eather G., Bergin C. (2018), Embedding immersive virtual reality in classrooms: Ethical, organisational and educational lessons in bridging research and practice, "International Journal of Child-Computer Interaction", [online] https://doi.org/10.1016/j.ijcci.2018.10.002.
• Tussyadiah I.P., Wang D., Jung T.H., tom Dieck M.C. (2018), Virtual reality, presence, and attitude change: Empirical evidence from tourism, "Tourism Management", No. 66, [online] https://doi.org/10.1016/j.tourman.2017.12.003.
• Valente L., Feijó B., Ribeiro A., Clua E. (2018), Pervasive virtuality in digital entertainment applications and its quality requirements, "Entertainment Computing", No. 26, [online] https://doi.org/10.1016/j.entcom.2018.02.006.
• van ‚t Wout-Frank M., Shea M.T., Larson V.C., Greenberg B.D., Philip N.S. (2019), Combined transcranial direct current stimulation with virtual reality exposure for posttraumatic stress disorder: Feasibility and pilot results, "Brain Stimulation", No. 12, Iss. 1, [online] https://doi.org/10.1016/j.brs.2018.09.011.
• van Herpen E., van den Broek E., van Trijp H.C.M., Yu T. (2016), Can a virtual supermarket bring realism into the lab? Comparing shopping behavior using virtual and pictorial store representations to behavior in a physical store, "Appetite", No. 107, [online] https://doi.org/10.1016/j.appet.2016.07.033.
• Van Kerrebroeck H., Brengman M., Willems K. (2017), Escaping the crowd: An experimental study on the impact of a Virtual Reality experience in a shopping mall, "Computers in Human Behavior", No. 77, [online] https://doi.org/10.1016/j.chb.2017.07.019
• Wei W., Qi R., Zhang L. (2019), Effects of virtual reality on theme park visitors' experience and behaviors: A presence perspective, "Tourism Management", No. 71, [online] https://doi.org/10.1016/j.tourman.2018.10.024.
• Williams P., Hobson J.S.P. (1995), Virtual reality and tourism: fact or fantasy?, "Tourism Management", No. 16, Iss. 6, [online] https://doi.org/10.1016/0261-5177(95)00050-X.
• Wright D.W.M. (2016), Hunting humans: A future for tourism in 2200, "Futures", No. 78-79, [online] https://doi.org/10.1016/j.futures.2016.03.021.
• Xi W., Gong H., Wang Q. (2018), How hand gestures influence the enjoyment in gamified mobile marketing, "International Journal of Human-Computer Studies", [online] https://doi.org/10.1016/j.ijhcs.2018.09.010.