Latest Trends and Technologies at the Field of Non-profit Fundraising

• Autorzy: Gyöngyi Csongrádi , Regina Reicher , István Takács
• Języki publikacji: EN

Abstrakty

EN

Background. Technological innovations are boosting in the field of finance, and this tendency is similar at fundraising as well. By introducing new ways of payment and digital currencies, all organisations have to follow the trends to be able to accept payments for their goods and services. The third sector must also follow the newest trends that could make donations easier for philanthropic people, but they should be aware of the necessary devices and the costs of the different methods of payment.
Research aims. This article is comparing the different possibilities to achieve money, and with the results of a survey, it reveals the rentable possibilities by identifying the most popular communication platforms.
Methodology. Comparative and descriptive statistical methods are used to analyse data gained from an online survey to reveal the viability of new technologies at the field of philanthropy.
Key findings. The characteristics of donors are analysed, and the most preferred forms of giving are also highlighted to help the actors of the civil sector to establish a competitive fundraising strategy by the help of new technologies. (original abstract)

Słowa kluczowe

EN

Non-profit organisations; Fundraising; Technology; Mobile payments; Donation; Questionnaire survey

PL

Organizacje non-profit; Fundraising; Technologia; Płatności mobilne; Darowizny; Badania ankietowe

• Czasopismo: International Journal of Contemporary Management
• Rocznik: 2018
• Tom: 17
• Numer: nr 4
• Strony: 43--62

Twórcy

autor

Gyöngyi Csongrádi

• Budapest Business School, Budapest, Hungary

autor

Regina Reicher

• Óbuda University, Budapest, Hungary

autor

István Takács

• Óbuda University, Budapest, Hungary

Bibliografia

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Identyfikatory

DOI

10.4467/24498939IJCM.18.036.10022