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2019 | t. 20, z. 4, cz. 1 Sukcesy i niepowodzenia w zarządzaniu organizacjami | 103--116
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Integration and Implementation of Marketing and Logistics Solutions of the Enterprises

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In order to sell their products, enterprises cannot ignore global trends and forecasts in some of the key industry economies as well as the change of the landmarks of people who are looking for and choosing goods. The publication examines some of the most influential points on the acquisition areas that are undergoing change and are relevant, in particular, to the sphere of marketing, sales, digitalization, technologies, logistics, ecology, values and lifestyle. The main recommendations for the integration and implementation of the principles of enterprises on the basis of successful foreign practices are structured, the main interdependences are revealed. The paper investigates statistical data, publications of scientists and experts on the prospects of using modern tools in the field of marketing, logistics for the purpose of consumer satisfaction and development. The authors submit conclusions, taking into account empirical and theoretical research.(author's abstract)
  • University of Social Sciences, Poland
  • Lviv Polytechnic National University
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