Mobility Choices of the Generation Y in Poland
Aim/purpose - The main objective of the paper is to explore mobility choices of Generation Y in Poland to check if they can be translated into guidelines for the development of mobility services. Design/methodology/approach - In the paper, two research methods were used. First of them was an analysis of the literature related to Generation Y mobility according to Denyer & Tranfield (2009) approach. The main research method was the survey method. Respondents were recruited with use of purposive strategy and snowball approach. Data gathered in this study allowed for statistical analysis, mostly related to variables in ordinal and nominal scales. Findings - The main findings concern the general priorities of Generation Y and gender differences. The study presents the relation of generational features and mobility behaviours, comparing them to those identified in the literature. The causes of such differences need to be widely discussed in the next papers, which draws some possible future research directions. Research implications/limitations - A main limitation of the research is the chosen sampling strategy (non-random sampling) and risk related to non-inclusion of the important literature in the analysed database. Originality/value/contribution - This research shows the characteristics of the Polish Generation Y's mobility choices. This is the first summary in the literature on this topic and can be used both by academic staff and practitioners. It extends the current literature by summarising available literature on the mobility of the young adults and results from different research methods, approaches, research procedures, research samples and geographical areas.Keywords: Generation Y, young adults, mobility choices, Mobility-as-a-Service (MaaS), urban logistics.(original abstract)
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