Strategie wprowadzania nowych technologii na rynek

• Autorzy: Edyta Gwarda-Gruszczyńska

Warianty tytułu

Strategies of New Technologies' Market Implementation

• Języki publikacji: PL

Abstrakty

Celem artykułu jest identyfikacja popularnych strategii wprowadzania nowych technologii na rynek oraz przedstawienie części wyników badań prowadzonych na grupie 128 polskich przedsiębiorstw. W artykule scharakteryzowano polskie przedsiębiorstwa stosujące różne strategie wprowadzania nowych technologii na rynek.(fragment tekstu)

EN

The development of the modern world and the enterprises operating in it is based to a large extent on the use of new technologies. Research institutes, univer-sities and enterprises work on their creation and commercialization. Due to various con-ditions, such as, among other things, access to appropriate resources or competences, they face a decision regarding the selection of the most optimal way of commercializa-tion of existing new technologies.The purpose of this article is to familiarize popular strategies for introducing new technologies to the market. The article presents popular commercialization strategies described and analyzed in the research of scientists in the world and in Poland. The cha-racteristics of Polish enterprises applying different commercialization strategies were also presented. The characteristics were prepared on the basis of the results of a survey conducted on a group of 128 enterprises operating in high-tech industries. The research analyzed selected factors that could influence the decision on which commercialization strategy the company should choose. The results of research conducted on a group of Polish enterprises confirm that the same or similar factors determine the selection of a specific commercialization strategy in Poland and other countries.(original abstract)

Słowa kluczowe

PL

Strategia rynkowa; Komercjalizacja; Nowe technologie

EN

Market strategy; Commercialization; High-tech

• Czasopismo: Przedsiębiorczość i Zarządzanie
• Rocznik: 2019
• Numer: t. 20, z. 6, cz. 1 Trendy w zarządzaniu współczesnymi organizacjami
• Strony: 39--49

Twórcy

autor

Edyta Gwarda-Gruszczyńska

• Uniwersytet Łódzki

Bibliografia

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