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2019 | z. 2 (52) | 139--146
Tytuł artykułu

Barriers to Institutional Adoption of New Products Innovation: A Case of Precooked Beans Among Schools in Rwanda

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The concept of precooked beans was introduced in Rwanda in 2009, to counteract the disadvantage of too much energy and time consumption associated with dry beans preparation. However, their adoption has been dismal and little is known on the possible causes of this. Therefore, the purpose of this paper is to identify constraints impeding the adoption of precooked beans among secondary boarding schools in Rwanda. A multistage sampling procedure was used to interview 64 caterers of secondary boarding schools. Descriptive statistics were used to analyze constraints hindering the adoption of precooked beans among schools. Also, logistic regression was used to analyze factors influencing the willingness to adopt precooked beans in schools. The results showed 7 major constraints encountered by secondary boarding schools in adopting precooked beans and 5 factors statistically influencing the willingness of schools to adopt precooked beans. The study concluded that the lack of sufficient information, higher price, unavailability, distrust in sustainability claims, lower nutritional value, inconvenient packaging and inadequate storage are the major barriers to adoption of precooked beans in schools. Therefore, this study recommends producers of precooked beans to consider the abovementioned barriers in setting their marketing strategy to enhance the consumption of precooked beans among schools. (original abstract)
Opis fizyczny
  • Egerton University, Kenya
  • Egerton University, Kenya
  • International Center for Tropical Agriculture (CIAT), Rwanda
  • Aggarwal, P., Wilemon, D., Cha, T. (1998). Barriers to the adoption of really-new products and the role of surrogate buyers. J. Cons. Mark., 15(4), 358-371.
  • Akibode, S., Maredia, M. (2011). Global and regional trends in production, trade and consumption of food legume crops. Department of Agricultural, Food and Resource Economics, Michigan State University. Report submitted to SPIA, March 27, 2011.
  • Aseete, P., Katungi, E., Bonabana-Wabbi, J. Ugen, M. A. (2018). Consumer demand heterogeneity and valuation of value-added pulse products: a case of precooked beans in Uganda. Agric. Food Sec., 7(51), 1-13.
  • FAOSTAT (2012). Retrieved on 25th September 2018 from:
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