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2019 | nr 1 (979) | 47--61
Tytuł artykułu

Extending Means-end Chain Theory by Integrating a Self-concept Approach and Behavioural Perspective Model

Autorzy
Warianty tytułu
Rozwój teorii łańcucha środków i celów - integracja podejścia koncepcji siebie i modelu perspektywy behawioralnej
Języki publikacji
EN
Abstrakty
Artykuł jest próbą integracji modelu poznawczego łańcucha środków i celów (Means-end Chain - MEC) z jakościowymi podejściami koncepcji siebie i modelami budowanymi w perspektywie behawioralnej (Behavioural Perspective Model - BPM). Zrealizowane zostały w nim trzy cele badawcze. Po pierwsze, scharakteryzowano podejście łańcucha środków i celów, postmodernistyczne nurty badań nad koncepcją siebie i oparty na radykalnych koncepcjach behawioralnych model BPM. Po drugie, zostały omówione podobieństwa i różnice w modelach MEC. Po trzecie, podjęto próbę sformułowania założeń metateorii związanej z rozszerzoną koncepcją łańcucha środków i celów. Zaprezentowane podejście, uwzględniające podejście koncepcji siebie, podkreśla wielowymiarowe czynniki symboliczne na poziomie mikrostrukturalnym. Z drugiej strony, rozpoznając wzmacniające i hamujące czynniki otoczenia, pozwala na wykorzystanie modeli BPM na poziomie makrostrukturalnym. Wyniki badań otwierają pole nowych możliwości badawczych związanych z rozszerzeniem teorii łańcucha środków i celów i pełniejszej interpretacji zachowań konsumenta.(abstrakt oryginalny)
EN
This methodological and concept paper attempts to combine the recently emerged, yet well-established, value-based cognitive model - Means-end Chain (MEC) - with the self-concept approach and the Behavioural Perspective Model (BPM). The paper has three aims: first, to elaborate the MEC theory, the post-modern approach of self-concept and the hermeneutical model based on radical behaviourism, BPM. Second, to discuss the similarities and differences with MEC and, third, to formulate a novel extended MEC metatheory. The theoretical framework is based on a critical overview of scientific books and articles. It includes an examination of the elements to enhance the MEC model with symbolism, dynamics and multi-dimensionality on the micro-level through integration of the self-concept approach. It also investigates the environmental, reinforcing / aversive and experiential aspects of the BPM on the macro level. The results of the exploration pave the way to the new research extended MEC - EMEC - which opens up new opportunities to redesign and re-systemise the interpretation and understanding of consumer behaviour.(original abstract)
Rocznik
Numer
Strony
47--61
Opis fizyczny
Twórcy
  • Cracow University of Economics, Doctoral Studies
Bibliografia
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Typ dokumentu
Bibliografia
Identyfikator YADDA
bwmeta1.element.ekon-element-000171559711

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