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2018 | Challenges for Companies and Consumers on International Market | 139--158
Tytuł artykułu

Consumers' Attitudes Towards Non-ownership Consumption and their Managerial Implications

Warianty tytułu
Języki publikacji
EN
Abstrakty
EN
Today we can observe increasing number of consumers who choose to realize growing part of their consumption processes through alternative forms of exchange such as lending, renting and sharing through the marketplace [Moeller, Wittkowski, 2010; Lawson, 2011]. People seek options allowing them to meet their needs without the necessity of acquiring tangible products as their private property. Consequently, there is an increase in demand for such offers, hence rental services market has expanded considerably and new service offerings are arising [Durgee, Colarelli O'Connor, 1995; Botsman, Rogers, 2010; Wilhelms, Henkel, Merfeld, 2017], At the same time, consumers have begun to lend their rarely used items as a source of additional income [Geron, 2013; Collaborative Consumption Hub, 2015]. Such an opportunity has become extremely important for many households experiencing financial problems in times of the economic crisis. Rental between private individuals (e.g., peer-to-peer carsharing) has been additionally facilitated by the rising availability of Internet and mobile devices as well as by the increasing number of platforms and applications serving such transactions [Denning, 2014a].(fragment of text)
Dzisiaj możemy zaobserwować rosnącą liczbę konsumentów, którzy decydują się na realizację rosnącej części procesów konsumpcyjnych poprzez alternatywne formy wymiany, takie jak pożyczki, wynajem i udostępnianie za pośrednictwem rynku.
Twórcy
  • University of Economics in Katowice, Poland
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Typ dokumentu
Bibliografia
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Identyfikator YADDA
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