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2018 | Challenges for Companies and Consumers on International Market | 186--201
Tytuł artykułu

Differences and Similarities in Consumer Behavior on International Market

Warianty tytułu
Języki publikacji
EN
Abstrakty
Zachowania konsumentów analizowane z perspektywy międzynarodowej wydają się być bardzo złożoną i zróżnicowaną kategorią. Badanie zachowań konsumenckich stanowi wieloaspektowy i wielowymiarowy proces, który uniemożliwia naukowcom opisanie wszystkich problemów związanych z zachowaniami konsumentów w ramach jednego wydarzenia badawczego.
EN
Consumer behavior analyzed from an international perspective appears to be a very complex and varied category. The research into consumer behavior constitutes a multi-faceted and multi-dimensional process, which makes it impossible for researchers to describe all consumer behavior issues in one single research event. This, however, should not prevent scientists from making attempts at a detailed description of selected issues. The collection of such research results will contribute to better knowledge about the consumer and to adaptation of market offers to consumer needs and expectations in the international market. Internationalization processes provide the basis for developing consumer behavior knowledge to inform decisions made by companies operating in the global market. One can venture a thesis that international consumer behavior studies are gaining more importance as international consumer behavior concepts develop (Evans, Foxall, Jamal, 2009). The expansion of business operations beyond the domestic market entails making decisions that carry a greater risk compared to routine decisions in the home market. The decision-making environment of international business can be extremely different from the one in the domestic market. Hence, international decisions need to be supported with much more information about differences in consumer needs, decisions and behaviors on international market. That is why the main goal of this analysis to show differences and similarities in consumer behavior on international market.(fragment of text)
Słowa kluczowe
Twórcy
  • University of Economics in Katowice, Poland
Bibliografia
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Typ dokumentu
Bibliografia
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Identyfikator YADDA
bwmeta1.element.ekon-element-000171563501

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