Food Conservatism and Consumer Ethnocentrism of Young Adults: Relations and References

• Autorzy: Iwona Oleniuch , Izabela Cichocka

Warianty tytułu

Konserwatyzm żywieniowy a etnocentryzm konsumencki - relacje i odniesienia

• Języki publikacji: EN

Abstrakty

EN

The purpose of this conceptual paper is to make an attempt to evaluate mutual relations and references between food conservatism and consumer ethnocentrism. This paper begins with a theoretical part supplemented by the authors' own research carried with a group of 451 people from March to May 2016. The first part of this paper defines both concepts based on general notions of conservatism and ethnocentrism. Next, an attempt is made to determine the potential similarities that could occur between food conservatism and consumer ethnocentrism. The concept of reconceptualization of consumer ethnocentrism, as presented in 2015 by N.-T. Siamagka and G. Balabanis, was used in order to achieve that. Two research hypotheses were advanced to conclude these considerations. The hypotheses were verified based on the results of the authors' own research carried out with students from three Polish universities to learn their attitudes towards food. A 10-grade version of T.A. Shimp's and S. Sharma's CETSCALE was used in the analysis of ethnocentric attitudes, while the conservative attitude was measured using the authors' 6-grade Food Conservatism Scale (FCS) which is based on CETSCALE and the Food Neophobia Scale and is consistent with the three-element ABC model (Attitude, Behavior, Cognition). In both cases, the respondents used the 5-point Likert scale to adopt a stance on the statements. As a result, both hypotheses were confirmed, which means that ethnocentric and conservative attitudes were found to coexist in some people. Also, the concepts discussed were concluded not to be synonymous, and the differences between them were highlighted. (original abstract)

Artykuł ma charakter koncepcyjny, a jego celem jest próba oceny wzajemnych relacji i odniesień zachodzących pomiędzy dwoma zjawiskami, to jest między konserwatyzmem żywieniowym i etnocentryzmem konsumenckim. Artykuł otwiera część teoretyczna, którą dopełniają badania własne, zrealizowane na grupie 451 osób, w okresie marzec - maj 2016 r. W części pierwszej przybliżono obydwa pojęcia, wywodząc ich definicje z ogólnych formuł konserwatyzmu i etnocentryzmu. Następnie podjęto próbę wyznaczenia potencjalnych analogii mogących zachodzić między konserwatyzmem żywieniowym i etnocentryzmem konsumenckim. W tym celu wykorzystano koncepcję rekonceptualizacji etnocentryzmu konsumenckiego przedstawioną w 2015 r. przez N.-T. Siamagka i G. Balabanisa. Przeprowadzony dyskurs zamykają dwie hipotezy badawcze. Do ich weryfikacji posłużono się wynikami badań własnych, przeprowadzonymi przez autorki wśród studentów z trzech polskich uczelni, w kontekście ich postaw względem żywności. W analizie postaw etnocentrycznych użyto 10-itemowej wersji CETSCALE T. A. Shimpa i S. Sharmy, zaś do zmierzenia postaw konserwatywnych wykorzystano autorską 6-itemową Food Conservatism Scale (FCS), wzorowaną na CETSCALE i Food Neophobia Scale oraz zgodną z modelem trójelementowym postaw typu ABC (Attitude, Behavior, Cognition). W obydwu przypadkach respondenci ustosunkowywali się do stwierdzeń z użyciem 5-punktowej skali Likerta. W efekcie potwierdzono obie hipotezy, to jest stwierdzono nakładanie się postaw etnocentrycznych i konserwatywnych w wypadku niektórych osób oraz wykluczono synonimiczność omawianych pojęć, wykazując różnice między nimi. (abstrakt oryginalny)

Słowa kluczowe

EN

Management; Food; Ethnocentrism; Consumer; Conservatism

PL

Zarządzanie; Żywność; Etnocentryzm; Konsument; Konserwatyzm

• Czasopismo: Intercathedra
• Rocznik: 2019
• Numer: nr 39(2)
• Strony: 185--193

Twórcy

autor

Iwona Oleniuch

• University of Technology in Rzeszów, Poland

autor

Izabela Cichocka

• University of Information Technology and Management in Rzeszów, Poland

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Identyfikatory

DOI

10.17306/J.INTERCATHEDRA.2019.00068