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2012 | 3 | nr 3 | 53--62
Tytuł artykułu

Operational Competitiveness Development in Turbulent Business Environment: a Case Study in Thailand Fine Gold Jewelry Export Industry

Treść / Zawartość
Warianty tytułu
Języki publikacji
EN
Abstrakty
EN
The purpose of this paper is to identify and analyze strategy towards Thailand production service industry. Various tools are applied in the paper, including five force analysis, diamond of nation, and sense and respond method with CFI models. The analysis results show that Thai fine gold jewellery exporter should concern on value added and customer requirement; focus on product development, networking, cooperation between Thai organizers and lobbying; pay more attention to marketing orientation than personal judgment. The benefit of combining five force and diamond of nation model to analyse the strategic condition can be proved in this study.(original abstract)
Rocznik
Tom
3
Numer
Strony
53--62
Opis fizyczny
Twórcy
  • Shinawatra University, Thailand
autor
  • University of Vaasa, Finland
  • Shinawatra University, Thailand
autor
  • Shinawatra International University, Thailand
autor
  • Wuhan University, China
Bibliografia
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  • Kim C.W., Mauborgne R., Blue Ocean Strategy, Boston, Harvard Business School Press, 2005.
  • Porter M.E., Competitive Strategy, New York, Free Press, 1980.
  • Brandenburger A.M., Nalebuff B.J., Co-Opetition: A Revolution Mindset That Combines Competition and Cooperation: The Game Theory Strategy That's Changing the Game of Business, London, Profile Books, 1996.
  • Davies H., & Ellis P., Porter's competitive advantage of nations: Time for the final judgement?, in Journal of Management Studies, vol. 37, 2000.
  • Haeckel S.H., From 'make and sell' to "sense and respond", Management Review, 81, 10, 3-9, 1992.
  • Haeckel S.H., Adaptive Enterprise: Creating and Leading Sense-and-Respond Organizations, Boston, Harvard Business School Press, 1999.
  • Bradley S.P., Nolan R.L., Sense and Respond: Capturing Value in the Network Era, Boston, Harvard Business School Press, 1998.
  • Markides C., All the right moves: a guide to crafting breakthrough strategy, Boston, Harvard Business Press, 2000.
  • Cunningham J.B., Gerrard P., Schoch H., Hong C.L., An entrepreneurial logic for the new economy, in Management Decision, 40, 734-744.
  • Mahadevan L., Kettinger W.J., Paul R., A three level model of SOA maturity: Toward achieving sense and respond, Paper presented at the 15th Americas Conference on Information Systems 2009 proceedings of the international conference in San Francisco, California, 2009, Curran Associates, Inc, Red Hook, New York, pp. 337, 2009.
  • Kapoor S., Bhattacharya K., Buckley S., Chowdhary P., Ettl M., Katircioglu K., Mauch E., Phillips L., A technical framework for sense-and-respond business management, In IBM Systems Journal, 44, 1, 5-24, 2005.
  • Schatten A., Schiefer J., Agile business process management with sense and respond, in International Conference on e-Business Engineering2007 proceedings of the international conferencein Hong Kong, IEEE Computer Society, Washington, pp. 319-322, 2007.
  • Social Research Institute Chiang Mai University, Mother plan for industrial sectors: Gem and Jewellery Industry, by Kawsaard M., Chiang Mai, Chiang Mai University, 2002.
  • Industry Division Team Bank of Thailand, Gem and Jewellery Industry, by Chombudha, C. Bangkok Bank of Thailand, 2001.
  • Ranta J.M., Takala J., A Holistic Method for Finding out Critical Features of Industry Maintenance Services, in International Journal of Services and Standards, 3, 3, 312-325, 2007.
  • SMES Sectors Analysis and Warning Center, Gem and Jewellery Study, Analysis and Warning Report, Bangkok, Offce of Small and Medium Enterprises Promotion, 2007.
  • Bureau of Export Promotion Services activities Department of Export Promotion of Thailand, Factsheet July 2009, Bangkok, Department of Export Promotion of Thailand, 2009.
Typ dokumentu
Bibliografia
Identyfikatory
Identyfikator YADDA
bwmeta1.element.ekon-element-000171570215

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