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2012 | 3 | nr 3 | 63--70
Tytuł artykułu

Creating Procurement Efficiencies in Agribusiness in India

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e-Choupal is an initiative of Indian Tobacco Company (ITC) Limited which came into existence in the year 2000 with an objective to link rural farmers via the Internet to procure agricultural products. Traditionally, agricultural commodities were procured in mandis, major agricultural marketing centers in rural areas, where the middleman make most of the profit. These middlemen used unscientific and unfair means to judge the quality and set the price of the product and therefore there has been less incentive for the farmers to invest and produce good quality output. With the formation of e-Choupal, the farmers were given a choice to sell their products freely diminishing the influence of the middlemen. This initiative also addressed issues like fragmented farms, weak institutions, and information asymmetry amongst farmers.This paper examines and evaluates the business model of ITC e-Choupal and studies the acceptance of this business by the farmers.(original abstract)
Opis fizyczny
  • Jindal Global University, NCR of Delhi, India
  • Jindal Global University, NCR of Delhi, India
  • Jindal Global University, NCR of Delhi, India
  • Annamalai K., Rao S., What works: ITC's eChoupal and profitable rural transformation, Case study, University of Michigan Working Paper, 2003.
  • Chen Ying-Ju, Shanthikumar J. George, Shen ZuoJun Max, Training, production, and channel separation in ITC's e-Choupal network, Working paper Berkely, ITC 100914, 2010.
  • Bowonder B., Gupta Vinay, Singh Amit, Developing a Rural Market e-hub, The case study of eChoupal experience of ITC, Socio-Economic Report Planning Commission Study-ICT4.Retrievedfrom ict/4 e-choupal%20.pdf,2007.
  • Anupindi R., Sivakumar, S. Supply chain reengineering in agri-business - A case study of ITC's eChoupal, in H. Lee and C.-Y. Lee (Eds.), Supply Chain Issues in Emerging Economies, Handbooks in Operations Research and Management Science, Elsevier-Springer, 2006.
  • Prahalad C.K., Hart Stuart L., The Fortune at the Bottom of the Pyramid, Strategy and Business (Booz Allen Hamilton Inc.), 2002.
  • Prahalad C.K., We must see India and Bharat as one, Forbes India, interview by Neelima Mahajan-Bansal, Forbes India.Retrievedfrom
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