Ewolucja koncepcji współtworzenia wartości

• Autorzy: Paweł Bartkowiak

Warianty tytułu

Evolution of Value Co-creation Concept

• Języki publikacji: PL

Abstrakty

Celem artykułu jest prezentacja istoty oraz ewolucji koncepcji współtworzenia wartości dla klienta. W pierwszej części opracowania przedstawiona została istota tej koncepcji, a w drugiej ewolucja koncepcji oraz wybrane perspektywy jej analizy. Opracowanie zakończone zostało podsumowaniem z wnioskami wskazującymi na potencjalne kierunki badań - m.in. wyjaśnienie istoty współtworzenia oraz zasad relacji między zaangażowanymi stronami. (abstrakt oryginalny)

EN

The goal of the paper is to outline the substance and evolution of customer value co-creation concept. Its first part discusses the idea of customer value co-creation and its substance. The second part presents the evolution of the concept of the co-creation of value and selected perspectives in which it can be viewed. The paper ends with conclusions that open new avenues for further studies, such as, e.g., the explanation of the substance of value co-creation and principles governing relations between the parties involved. (original abstract)

Słowa kluczowe

PL

Klient; Interesariusze; Przedsiębiorstwo; Wartość dla klienta

EN

Customer; Stakeholders; Enterprises; Value to customer

• Czasopismo: Studia i Prace Kolegium Zarządzania i Finansów / Szkoła Główna Handlowa
• Rocznik: 2019
• Numer: z. 175
• Strony: 9--22

Twórcy

autor

Paweł Bartkowiak

• Uniwersytet Ekonomiczny w Poznaniu

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