The Tesla in the World of Signs - Between Good and Evil

• Autorzy: Andrzej Widota
• Języki publikacji: EN

Abstrakty

EN

In the context of the environmental debate, the popular dichotomy of good and evil becomes the dichotomy of ecological and unecological. Since its introduction in 2012, the Tesla Model S has become the synonym of environmentally-friendly driving. The car has become much more than its use-value, not only because its creators have chosen to fill it with meanings ("0 engines, 0 emissions, 100% electric" is an early advertising slogan) but also because by entering the world of signs, the objects begin to live independently of their subjects. Although the status of the Tesla as a sustainable means of transport remain questionable, it still manages to function as one in the sphere of the virtual.(original abstract)

Słowa kluczowe

EN

Environmental protection; Motorization; Electric vehicles

PL

Ochrona środowiska; Motoryzacja; Pojazdy elektryczne

• Czasopismo: Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska
• Rocznik: 2019
• Numer: z. 135 Contemporary Management
• Strony: 223--234

Twórcy

autor

Andrzej Widota

• Państwowa Wyższa Szkoła Zawodowa w Raciborzu

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Identyfikatory

DOI

10.29119/1641-3466.2019.135.17