Internet-Based Consumer Co-Creation Experience of the New Product Development Process

• Autorzy: Viktoria Khrystoforova , Dariusz Siemieniako
• Języki publikacji: EN

Abstrakty

EN

The paper aims to explore consumer co-creation experience of new product development processes. Specifically, it is an attempt to determine the level of consumer engagement in an online co-creation process, identifying motives and reasons for the participation in new product development as well as understanding the types of Internet-based co-creation that are mostly preferred by consumers. The study used an online questionnaire and the CAWI method. The results of the research showed that consumers were interested in being involved in the co-creation of new product development. However, some consumers clearly expressed their reservations regarding participation because they felt lacking required knowledge. (original abstract)

Słowa kluczowe

EN

Consumer; New products; Open innovation; Internet; Customer Experience Management (CEM); Customer engagement

PL

Konsument; Nowe produkty; Otwarte innowacje; Internet; Zarządzanie doświadczeniem klienta; Zaangażowanie klienta

• Czasopismo: Engineering Management in Production and Services
• Rocznik: 2019
• Numer: nr 3
• Strony: 60--68

Twórcy

autor

Viktoria Khrystoforova

• National Aviation University, Ukraine

autor

Dariusz Siemieniako

• Bialystok University of Technology, Poland

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Identyfikatory

DOI

https://doi.org/10.2478/emj-2019-0021