Integrating a Key Customer-oriented Strategy into the B2C E-commerce Service

• Autorzy: Grażyna Suchacka , Leszek Borzemski
• Języki publikacji: EN

Abstrakty

EN

The paper brings up the problem of broadening customer relationship management (CRM) in an e-commerce company to an automated mechanism of request service in a Web server system hosting a Business-to-Consumer (B2C) Web site. We propose applying RecencyFrequency-Monetary value (RFM) analysis to automatically compute customer values in a Web store, and using these values in a new admission control and scheduling algorithm for a Web server system. The proposed method and algorithm are discussed, and simulation results of its efficacy compared to the First-In-First-Out (FIFO) scheduling are presented.(original abstract)

Słowa kluczowe

EN

Relationships with customers; Management; Customer value; Servers; Quality of services

PL

Relacje z klientami; Zarządzanie; Wartość klienta; Serwery; Jakość usług

• Czasopismo: Management and Production Engineering Review
• Rocznik: 2010
• Tom: 1
• Numer: nr 4
• Strony: 67--76

Twórcy

autor

Grażyna Suchacka

• Opole University of Technology, Poland

autor

Leszek Borzemski

• Wrocław University of Technology, Poland

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