The Use of Stakeholder Analysis in Assessing the Effectiveness of Selected Functions of the Gdańsk Science and Technology Park
Stakeholder analysis provides relevant information about the organization's impact on the environment and the environment's impact on the organization. These relationships are gaining importance in investment activities, especially in relation to projects that are partly or fully financed from public funds. Stakeholder analysis is therefore a key tool for project managers providing them with knowledge on the best communication strategy with stakeholders that can lead to management of relationships with stakeholders. The aim of the article is to indicate how much the balance of social benefits and costs perceived by stakeholders regarding the expansion of an innovation centre, the Gdańsk Science and Technology Park (GSTP), contributes to the increase in the value of this project. The study also has partial goals established: the effectiveness of implementing by the GSTP the function of increasing cooperation with universities and the industry in conducting experimental research and subsequently translating these effects into practical applications from the point of view of companies and residents. The key element of the research was to identify the needs of particular groups of stakeholders in the context of choosing methods of communicating with them. The study used a survey conducted among stakeholders of the GSTP.(original abstract)
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