Confident Millennials: Differences in Consumer Confidence Across Five Generations

• Autorzy: Kristoffer Persson
• Języki publikacji: EN

Abstrakty

EN

This paper investigates if individuals experiencing different socio-economic environments during their formative years have different expectations about future economic conditions. We use Swedish survey data to analyse differences in expectations across five generations of consumers by testing if they have different levels of confidence. The paper focuses on all the different generations of the 1900s as defined by Howe and Strauss (1997, 2000). In our econometric model, we use the Millennial Generation as a baseline, as this generation is about to make up the largest fraction of consumers in the economy. Contrary to the theory developed by the literature on generations, such as Howe and Strauss, our results show that confidence increases gradually across generations. We find that the Millennials are more confident than generations born in the first half of the 1900s, but similar in confidence to other generations born in the second half of the 1900s. (original abstract)

Słowa kluczowe

EN

Generation; Social and economic conditions; Social behaviour

PL

Pokolenia; Sytuacja społeczno-ekonomiczna; Zachowania społeczne

• Czasopismo: Economics & Sociology
• Rocznik: 2019
• Tom: 12
• Numer: nr 4
• Strony: 257--277

Twórcy

autor

Kristoffer Persson

• Lund University, Lund, Sweden

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Identyfikatory

DOI

10.14254/2071-789X.2019/12-4/16