The Use of Social Media in Employer Branding in the Light of the Research on the ICT Sector Enterprises

• Autorzy: Anna Szwajlik
• Języki publikacji: EN

Abstrakty

EN

This article, in its first part, presents a theory related to the creation of an employer and social media brand as a new group of tools supporting employer branding. The second part depicts the results of qualitative research carried out among ICT sector enterprises to illustrate the phenomenon described above. The aim of the article is to show the importance of social media in emploer branding. The research method used in the article are individual interviews carried out among managers of the ICT sector enterprise.(author's abstract)

Słowa kluczowe

EN

Employer branding; Social media

PL

Wizerunek pracodawcy; Media społecznościowe

• Czasopismo: European Journal of Service Management
• Rocznik: 2018
• Numer: vol. 28/2, 4/2018
• Strony: 493--498

Twórcy

autor

Anna Szwajlik

• University of Szczecin, Poland

Bibliografia

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• Barrow, S., Mosley, R. (2005). The Employer Brand: Bringing the Best of Brand Management to People AT Work. Chichester: John Wiley&Sons
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• Kaplan, A.M., Haenlein, M. (2010). Users of the world! The challengers and opportunities of Social Media. Business Horizons, 53, 59-68.
• Mehta, S., Sharma, S. (2016). Usage of Social Media in Employee Sourcing and its Impact in Creating an Employer Brand. Sumedha Journal of Management, 5 (4), 37-38.
• Vouri, V. (2011). Social Media Changing the Competitive Intelligence Process: Elicitation of Employees' Competetitive Knowledge. Tampere: Tampere University of Technology.

Identyfikatory

DOI

10.18276/ejsm.2018.28/2-59