Wykorzystanie stron internetowych w komunikowaniu polityki społecznej odpowiedzialności przez spółki publiczne notowane na GPW w Warszawie

• Autorzy: Tomasz J. Dąbrowski

Warianty tytułu

The Role of Websites in Communicating CSR Policy by Public Companies Listed on the Warsaw Stock Exchange

• Języki publikacji: PL

Abstrakty

Przedsiębiorstwa, angażując się w działania z zakresu CSR, mogą generować korzystne dla siebie zachowania interesariuszy i budować reputację. Z drugiej strony niska świadomość interesariuszy dotycząca tych działań i ich nieufność stanowią główne przeszkody w maksymalizowaniu korzyści dla przedsiębiorstw. Rodzi to potrzebę skutecznej komunikacji, która zwiększałaby tę świadomość i niwelowała nieufność. Celem badań przedstawionych w tym artykule było określenie, w jaki sposób spółki notowane na Giełdzie Papierów Wartościowych w Warszawie wykorzystują swoje strony internetowe do komunikowania działań z zakresu CSR. Badania oparto na analizie stron internetowych i zamieszczonych na nich dokumentów. Główne wyniki wskazują, że najważniejszym czynnikiem różnicującym wykorzystanie stron internetowych w komunikacji CSR była wielkość przedsiębiorstwa. (abstrakt oryginalny)

EN

Companies, by engaging in Corporate Social Responsibility (CSR) activities, can generate favorable stakeholder behaviors and build up their corporate reputations. On the other hand, stakeholders' low awareness of these activities, and their lack of confidence in corporations, create major obstacles in gaining maximum benefits for these companies. This gives rise to a need for effective CSR communication. The purpose of the research presented in this paper was to identify how companies listed on the Warsaw Stock Exchange use their websites to communicate CSR activities. The research was based on the analysis of company documents. The main results show that company size was the most important factor differentiating CSR communication. (original abstract)

Słowa kluczowe

PL

Społeczna odpowiedzialność biznesu; Spółki publiczne; Komunikowanie w internecie; Serwis internetowy; Polityka społeczna; Interesariusze

EN

Corporate Social Responsibility (CSR); Public companies; Communication on the Internet; Website; Societal policy; Stakeholders

• Czasopismo: Zeszyty Naukowe SGGW w Warszawie. Polityki Europejskie, Finanse i Marketing
• Rocznik: 2019
• Numer: nr 22 (71)
• Strony: 50--64

Twórcy

autor

Tomasz J. Dąbrowski

• Szkoła Główna Handlowa w Warszawie

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Identyfikatory

DOI

10.22630/PEFIM.2019.22.71.25