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2018 | nr 269 | 27--42
Tytuł artykułu

Czynniki motywujące do uczestnictwa w przyjazdowej turystyce medycznej do Polski

Treść / Zawartość
Warianty tytułu
Motivations for Participation in Incoming Medical Tourism to Poland
Języki publikacji
Badania nad turystyką medyczną koncentrują się głównie na kwestii pochodzenia usługobiorców oraz przedmiotu zgłaszanego przez nich popytu. Celem prezentowanego opracowania jest analiza motywacji podejmowania przyjazdów do Polski w segmencie turystyki medycznej. Zidentyfikowano trzy zasadnicze ich grupy: czynniki ekonomiczne, związane z leczeniem, związane z aktywnością turystyczną. Zgodnie z założeniem badawczym charakterystyka poszczególnych grup nabywców oraz ich motywacje wpływają na stosunek konsumentów do sposobu organizacji, jakości i atrakcyjności oferty polskiej turystyki medycznej. Przedstawione wyniki badań mogą stanowić impuls do właściwego kształtowania jakości usług turystyki medycznej na etapie działań marketingowych i organizacji przyjazdu oraz wsparcia usługowego turystów w czasie pobytu w Polsce.(fragment tekstu)
Differences in patients motivating factors influence their attitudes towards the role and quality of tourism agents' services. This paper identified three major components (treatment-related, economic and travel-related) that explain patients motivation to travel for treatment. The study can help medical tourism agents to refine their marketing strategies and suggest the proper incentives to encourage participation in medical tourism. The research was made on the basis of a critical analysis of scientific literature, surveys and analyses.(original abstract)
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