The Impact of Reviews on the Internet on the Financial Results of a Hotel Company

• Autorzy: Andrzej Mateusz Wajda , Simone Puorto

Warianty tytułu

Wpływ opinii w Internecie na wyniki finansowe firmy hotelarskiej

• Języki publikacji: EN

Abstrakty

EN

This article reviews theoretically the impact of opinions about a hotel on the Internet on the financial results of a hotel company. The paper includes an overview of literature focused on hotel business and the reputation management concept which influence the decision-making process of guests. It presents other academic findings on this matter especially focusing on impact of reviews on hotel bookings and revenue. The aim of the article is to present previous research conducted in order to find if reviews on the Internet influence decisions of other people and at the same time influence hotel revenue. So far the academic field of explorations on this matter has been mostly unknown in Polish literature. The conclusions of this paper show online reviews which have generally a positive influence on consumers' decision to purchase hotel services. Most of the presented research indicate strong correlation between online consumer recommendations and financial results of hotels.(original abstract)

Artykuł teoretycznie analizuje wpływ opinii hotelu w Internecie na wyniki finansowe firmy hotelarskiej. Artykuł zawiera przegląd literatury koncentrującej się na biznesie hotelowym i koncepcji zarządzania reputacją, które wpływają na decyzje podejmowane przez gości. Przedstawiono dotychczasowe wyniki badań akademickich w tej dziedzinie, ze szczególnym uwzględnieniem wpływu opinii w Internecie na rezerwacje usług hotelowych, a tym samym przychody finansowe hoteli. Celem artykułu jest przegląd i podsumowanie dotychczasowych badań, ponieważ obecnie akademickie pole eksploracji w tej dziedzinie jest w większości nieznane w literaturze polskiej. Wnioski z tego artykułu wskazują, iż opinie online mają ogólnie pozytywny wpływ na decyzje konsumentów dotyczące zakupu usług hotelowych. Wskazać także można korelację między rekomendacjami internetowymi konsumentów a wynikami finansowymi hoteli.(abstrakt oryginalny)

Słowa kluczowe

EN

Hotel industry

PL

Hotelarstwo

• Czasopismo: Ekonomiczne Problemy Turystyki
• Rocznik: 2018
• Numer: nr 4(44)
• Strony: 47--56

Twórcy

autor

Andrzej Mateusz Wajda

• University of Rzeszów Faculty of Sociology and History Wajda Hotel Consulting

autor

Simone Puorto

• ESSEC Business School Simone Puorto Consulting

Bibliografia

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Identyfikatory

DOI

10.18276/Ept.2018.4.44-05