Zrównoważone zarządzanie sektorem wina w Portugalii

• Autorzy: Olgierd Swiatkiewicz

Warianty tytułu

Sustainable Management of the Wine Sector in Portugal

• Języki publikacji: PL

Abstrakty

W artykule analizuje się sektor wina w Portugalii z punktu widzenia zrównoważonego rozwoju. Portugalia jest jednym z tradycyjnych jego producentów, zaś wino jedną ze strategicznych gałęzi jej gospodarki. Przemysł alkoholowy, do którego należy segment wina, jest kontrowersyjny, gdyż z jednej strony obarczony jest stygmatem "grzechu", ze względu na negatywne konsekwencje społeczne i zdrowotne, z drugiej zaś wino od dawna związane było z boską symboliką, jako element obrządków religijnych. Ponadto niektóre badania wskazują na pozytywny wpływ na zdrowie ograniczonej konsumpcji czerwonego wina. Ze względu na globalny zasięg rynku wina, w artykule przedstawiony został najpierw szerszy kontekst, który wpływa na rynek wina w Portugalii. Następnie przedstawiona została sytuacja wewnętrzna oraz wysiłki w kierunku zrównoważonego rozwoju tego sektora gospodarki Portugalii. Jako metodologię przyjęto analizę literatury z różnych dziedzin wiedzy związanych z winem. (abstrakt oryginalny)

EN

In this article, we undertake the analysis of wine sector in Portugal from the point of view of its sustainable development. Wine industry is one of the strategic branches of Portuguese economy, being Portugal one of traditional wine producers. The alcohol industry the wine segment belongs to is at least controversial: on the one hand, it has the stigma of "sin" due to its negative social and health consequences, on the other hand, wine has long been associated with the divine symbolism as element of religious rites. In addition, some studies show a positive impact on health in controlled consumption of red wine. Due to global reach of wine market, the article first presents a wider context that affects wine market in Portugal, and then, puts forward the internal situation and efforts towards a sustainable development of this sector of the Portuguese economy. The methodology adopted here is the analysis of literature from various fields of knowledge related to wine economy. (original abstract)

Słowa kluczowe

PL

Wino; Rynek wina; Rozwój zrównoważony

EN

Wine; Wine market; Sustainable development

• Czasopismo: Marketing i Rynek
• Rocznik: 2019
• Numer: nr 12
• Strony: 35--39

Twórcy

autor

Olgierd Swiatkiewicz

• Instituto Politécnico de Setúbal, Portugal

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Identyfikatory

DOI

10.33226/1231-7853.2019.12.6