Czasopismo
Tytuł artykułu
Autorzy
Warianty tytułu
The Influence of an Event on Tourist Market - the Case Study of Prince William and Kate Middletown's Wedding
Języki publikacji
Abstrakty
W artykule przedstawiono potencjalne zależności między eventem a rynkiem turystycznym wybranej destynacji. Charakterystykę zagadnienia oparto na jednym z ważniejszych wydarzeń kulturalnych w Wielkiej Brytanii w 2011 r. - ślubie księcia Williama z Kate Middleton. Punktem wyjścia była teoretyczna analiza istoty eventów oraz turystyki eventowej, a także zależności między nimi a rynkiem turystycznym. Scharakteryzowano podstawowe rodzaju wpływu eventów na turystykę oraz społeczność lokalną, tj. ekonomiczne, społeczno-kulturowe i środowiskowe. W dalszej kolejności przedstawiono wybrane zagadnienia dotyczące znaczenia analizowanego wydarzenia dla rynku turystycznego Wielkiej Brytanii, w tym: ujmowanie eventu w działaniach promocyjnych wybranych organizacji turystycznych oraz w ofercie przedsiębiorstw, a także szacunkowe efekty dla destynacji brytyjskich.(abstrakt oryginalny)
The article presents potential relationships between an event and the tourist market of the chosen destination. The characteristic of the issue has been based on one of the most important cultural events in great Britain in 2011 - Prince William and Kate Middletown's wedding. The starting point was the theoretical analysis of the event and event tourism essence as well as of the relationship between them and the tourist market. The study characterizes the kind of influence that events have on tourism and the local community, i.e. economic, socio-cultural and environmental. Further on, the author presents a few chosen issues regarding the meaning of the analyzed event for the tourist market of Great Britain, for example: including the event in promotional activities of some chosen tourist organizations and in some companies' offers, as well as the estimated effect of the even on British destinations.(original abstract)
Twórcy
autor
Bibliografia
- A £100m + Public/Private Sector British Tourism Marketing Partnership Built around The Royal Wedding, The Queen's Jubilee, The 2012 Olympics & Paralympics, VisitBritain, London 2010
- Britain's Royal Wedding 2011, About.com, http://tourism.about.com/od/specialtourism, 2011
- Buch T., 2006: Resident Perceptions of Event Impacts: Taupo & Ironman New Zealand, Faculty of Business, Auckland, New Zealand
- Buczkowska K., 2008: Turystyka kulturowa. Przewodnik metodyczny, AWF, Poznań
- Culture and Heritage Topic Profile, VisitBritain, London 2010
- Dickinson J., Shipway R., 2007: Resource Guide to The Impact of Events, Hospitality, Leisure, Sport and Tourism Network
- Eventy, imprezy dla firm, Raport IPO 2009
- Faulkner B., 1993: Evaluating the Tourism Impact of Hallmark Events, Occasional Paper no. 16, Bureau of Tourism Research, Canberra
- Hall C.M., 1992: Hallmark tourist events: impacts, management and planning, Belhaven Press, London
- Getz, D., 1991: Festivals, special events, and tourism. New York: Van Nostrand Reinhold
- Getz, D., 1997: Event management and event tourism, New York: Cognizant Communications Corporation
- Getz D, 2008: Event Tourism: Definition, Evolution and Research, "Tourism Management" 29 (2008)
- Getz D., 2010: Event Tourism: Pathways to Competitive Advantage, www.lincoln.ac.nz/.../2010-Don-Getz-Christchurch-Event-Tourism.pdf
- Instytut Turystyki, http://www.intur.com.pl, 2011
- Jackson L.A., 2008: Residents' Perceptions of the Impacts of special Event Tourism, "Journal of Place Marketing and Development", vol 1, no. 3, Emerald Group Publishing Limited
- Kim S.S., Morrison A.M., 2005: Change of images of South Korea among foreign tourists after the 2002 FIFA World Cup, "Tourism Management" 26
- Kwon H.J., 2002: The Impact of Cultural Events on the Cinema and Tourism in a Community, Busan: Busan's Alternative Industry to the Cinema and Tourism Industry After the Pusan International Film Festival (PIFF), The Graduate College, University of Winsconsin-Stout
- Langen F., Garcia B., 2009: Measuring the Impacts of Large Scale Cultural Events: A Literature Review, University of Liverpool and Liverpool John Moores University
- Light D., 1996: Characteristics of the Audience for 'Events' at a Heritage Site, "Tourism Management", vol. 17, no. 3
- London Means Business, VisitLondon, Newsletter, Issue 2, London 2011
- Mikos von Rohrscheidt A., 2008: Turystyka kulturowa. Fenomen, potencjał, perspektywy, GWSHM Milenium Gniezno
- Monaco Hopes for Tourism Boost From 'Other' Royal Wedding, Wall Street Journal, http://online.wsj.com, 2011
- Penrose J., 2011: Government Tourism Policy, Department for Culture, Media and Sport, London
- Preuss H., 2006: Destination Fussball 2006, ITB Kongress - Markt Trends & Innovations 2006, March, 11th 2006, Berlin
- Ratkowska P., 2010: O festiwalu w kontekście turystyki kulturowej, czyli turystyka eventowa raz jeszcze, Turystyka Kulturowa, http://www.turystykakulturowa.org, nr 4-6 (2010)
- Ribeiro J.C., Viseu J., Delalande T., Rodrigues C., 2004: UEFA Euro 2004 Visitors Analysis, University of Minho, December 2004
- Rcihards G., Wilson J., 2004: The Impact of Cultural Events on City Image: Rotterdam, Cultural Capital of Europe 2001, "Urban Studies" vol. 41, no. 10
- Rivenburgh N., Louw E., Loo E., Mersham G., 2002: The Sydney Olympics and foreign attitudes towards Australia. Sustainable Tourism CRC, Summary sheet, www.crctourism.com.au
- Rose A.K., Spiegel M.M., 2011: Do Mega Sporting Events Promote International Trade?, The SAIS Review of International Affairs, Volume 31, Number 1, Winter-Spring 2011. Royal Wedding Boots UK Tourism, Nepal Tourism Year, http://nty2010.wordpress.com/royal-wedding-boosts-uk-tourism, 2011
- Royal Wedding Could be Damp Squib for Tourism, Says Official, Guardiam.co.uk, http://www.guardian.co.uk/uk/2011/feb/11, 2011
- Royal Wedding Fails to Boost London's Hotel Occupancy, Timeshare Pages, http://www.timesharepages.com/travel, 2011
- Royal Wedding Fanfare to Bolster UK Economy, Channel 4 News, 18th November 2010
- Royal Wedding Fever Hits London, WidePR.com, www.widepr.com/pdf/press..., 2011
- Royal Wedding Gives £2bn Boost to UK Tourism, Guardian.co.uk, http://www.guardian.co.uk/uk/2011/apr/29, 2011
- Royal Wedding Hotel Bookings Fail to Meet London's Great Expectations, SmartBrief, http://www.smartbrief.com/news, 2011
- Royal Wedding Sees VisitBritain Profile Rocket on Web, TravelMole, http://www.travelmole.com/stories, 2011
- Royal Wedding to Boost UK Tourism, Tourism-Review, http://www.tourism-review.com, 2011
- Royal Wedding Update: British Tourism Authority Relegated to Sidelines, Forbes, http://blogs.forbes.com/marcbabej/2011/04/14, 2011
- Smoleńska O, 2009: Najnowsze trendy w turystyce eventowej. Gry fabularne i wydarzenia związane z fantastyką i technologią XXI wieku, Turystyka Kulturowa, http://www.turystykakulturowa.org, nr 8 (2009)
- Super Events, http://www.superevents.pl, 2010
- Szwichtenberg A., Borzyszkowski J. 2008: Wpływ wielkich wydarzeń sportowych na rynek turystyczny ich organizatorów, (w:) Gospodarka turystyczna w XXI wieku: problemy i perspektywy rozwoju w skali regionalnej i lokalnej, pod red. S. Bosiackiego, AWF w Poznaniu, Poznań
- Ślub księcia Williama ożywia turystykę, http://www.rp.pl, 2011
- Ślub Williama i Kate przyniesie miliard funtów, http://www.fakt.pl, 2011
- The Royal Wedding & It's Impact on Tourism, Collectables, http://collectables.co.uk/blogs, 2011
- The Royal Wedding, an 'Unadulterated Good-News Story' for Retailers, Kelkoo, http://press.kelkoo.co.uk, 2011
- Tyrrell T.J., Johnston R.J., 2001: A Framework for Assessing Direct Economic Impacts of Tourist Events: Distinguishing Origins, Destinations, and Causes of Expenditures, Journal of Travel Research, Vol. 40, August 2001, Sage Publications
- UK Economy Set for Royal Wedding Feel-Good Factor, BBC Mobile, http://www.bbc.co.uk/news/business-11766777, 2010
- You May Not Get a Piece of Cake... But You Can Still Relocate, Prudential Financial Inc., www.pricoareloinfo.com/pp/resources, 2011
- VisitEngland. Royal Wedding, VisitEngland, London 2011
- VisitLondon, http://visitlondon.org, 2011
- VisitScotland, http://www.visitscotland.org, 2011
Typ dokumentu
Bibliografia
Identyfikatory
Identyfikator YADDA
bwmeta1.element.ekon-element-000171586762