Implementacja metody the St. Gallen Model for Destination Management (SGDM) w polskich Karpatach: Studium przypadku sześciu bieszczadzkich gmin

• Autorzy: Katarzyna Klimek

Warianty tytułu

The Implementation of "The St. Gallen Model for Destination Management (SGDM)" in the Polish Carpathians: A Case Study of Six Bieszczady Communes

• Języki publikacji: PL

Abstrakty

Bieszczady są jednym z pasm górskich leżących w polskich Karpatach. Ich walory przyrodnicze i kulturowe przyciągają corocznie do tej destynacji tysiące polskich i zagranicznych turystów. Pomimo wielu objętych ochroną miejsc o szczególnych walorach przyrodniczych (np. Bieszczadzki Park Narodowy, Rezerwat Biosfery UNESCO i obszary Natura 2000) Bieszczady borykają się obecnie z różnymi problemami środowiskowymi i społecznymi, które często wynikają z dynamicznego, ale chaotycznego rozwoju turystyki na ich obszarze. Brak wspólnej wizji długofalowego rozwoju turystyki (na poziomie gminnym i regionalnym) stanowi jedno z głównych wyzwań, przed którym stoją obecnie podmioty publiczne i prywatne wielu gmin bieszczadzkich. W artykule zaprezentowano rezultaty wdrożenia innowacyjnej metody zarządzania destynacjami - The St.Gallen Model for Destination Management (SGDM) - w wybranych bieszczadzkich gminach. Zastosowana metoda umożliwiła lokalnym "aktorom" turystycznym (publicznym i prywatnym) przystąpienie do procesu holistycznego zarządzania miejscami recepcji turystycznej poprzez identyfikację kluczowych segmentów rynku. W pracy przedstawiono pierwszą próbę zastosowania metody SGDM w Polsce. (abstrakt oryginalny)

EN

The Bieszczady mountains are one of the ranges of the Polish Carpathians. Their natural and cultural amenities attract thousands of Polish and international tourists each year. Despite many protected zones existing in this area (e.g. Bieszczadzki National Park, UNESCO Biosphere Reserve and Nature 2000 areas), the Bieszczady mountains face various environmental and social problems which have arisen from their dynamic but often chaotic tourism development. The lack of a common vision of long-term tourism development (on communal and regional levels) is one of the main challenging issues which public and private bodies are confronted with. The paper presents the results of the implementation of an innovative approach, i.e. the St. Gallen Model for Destination Management (SGDM), in selected Bieszczady communes. This method offers a clear advantage for key destination actors by allowing them to enter a process of holistic destination management. The article is the first attempt at SGDM application in Poland. (original abstract)

Słowa kluczowe

PL

Ruch turystyczny; Turystyka kulturowa; Zarządzanie turystyką; Rekreacyjne walory środowiska; Modele zarządzania; Studium przypadku

EN

Tourist movement; Cultural tourism; Tourism management; Recreational values ​​of the environment; Management models; Case study

• Czasopismo: Turyzm
• Rocznik: 2019
• Tom: 29
• Numer: z. 2
• Strony: 55--67

Twórcy

autor

Katarzyna Klimek

• Uniwersytet Ekonomiczny w Krakowie

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Identyfikatory

DOI

https://doi.org/10.18778/0867-5856.29.2.06