From Habitual to Compulsive Behaviour : 360 Degrees around Smartphone among the Generation Y - Empirical Study

• Autorzy: Liwia Delińska , Sylwia Badowska

Warianty tytułu

Od zachowań nawykowych do kompulsywnych : 360 stopni wokół smartfonu wśród pokolenia Y - badania empiryczne

• Języki publikacji: EN

Abstrakty

EN

The research sheds light on the issues of consumer behaviour and the mobile product usage. The scientific problem concerns finding the answer to the question whether young consumers show an inclination to an addiction to a specific technological product. The scientific goal is to identify the tendency of the Y generation to demonstrate habitual and/or compulsory behaviour on the example of the smartphone usage. To achieve the research goal a PAPI survey was carried out among people at the age of 19-24 in 2017 and the original Consumer Phonoholism Inclination Scale (CPhIS) was proposed and employed to obtain the results. The outcomes suggest that the mobile phone has been incorporated into the 360-degree daily activity of young consumers. Some representatives of the Y generation demonstrate habitual behaviour using the smartphone. Moreover, a significant number of young people have already shown a tendency to compulsive behaviour in a measure exerting their technological product. The findings will contribute to an in-depth understanding of technological products usage. (author's abstract)

W niniejszym artykule przedstawiono wyniki badań dotyczących zachowań konsumentów i wykorzystania produktów mobilnych. Problem naukowy dotyczy określenia w populacji młodych konsumentów skłonności do uzależnienia od produktu technologicznego. Celem badania jest identyfikacja wśród przedstawicieli pokolenia Y tendencji do wykazywania zachowań nawykowych i/lub kompulsywnych na przykładzie smartfona. Badanie zostało przeprowadzone w 2017 roku za pomocą metody PAPI wśród konsumentów w wieku 19-24 lata. Zaproponowano autorską skalę konsumenckiej skłonności do fonoholizmu (KSF). Wyniki sugerują, że smartfon został włączony do 360-dniowej codziennej aktywności młodych konsumentów. Niektórzy przedstawiciele pokolenia Y wykazują zachowania nawykowe względem smartfonów, zaś znaczna liczba badanych przejawia tendencję do zachowań niepożądanych, w tym kompulsywnych ze względu na skłonność do nadużywania produktu technologicznego. Wyniki przyczyniają się do pełniejszego zrozumienia użytkowania produktów technologicznych. (abstrakt oryginalny)

Słowa kluczowe

EN

Generation Y; Mobile phone; Consumer behaviour; Addiction; Consumer research; Research results

PL

Pokolenie Y; Telefonia komórkowa; Zachowania konsumenta; Uzależnienie; Badania konsumenckie; Wyniki badań

• Czasopismo: Przegląd Organizacji
• Rocznik: 2019
• Numer: nr 12
• Strony: 36--45

Twórcy

autor

Liwia Delińska

• University of Gdansk

autor

Sylwia Badowska

• University of Gdansk

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Identyfikatory

DOI

10.33141/po.2019.12.05