Corporate Venturing : a New Way of Creating a Company's Future

• Autorzy: Thomas Baaken , Carina Alfert , Thorsten Kliewe
• Języki publikacji: EN

Abstrakty

EN

Purpose - More and more companies are embarking on an experimental journey into an unpredictable future - a future that is characterised by uncertainty and new challenges. Corporate venturing enables established companies, so-called incumbents, to deal with new markets and business models in a highly flexible and innovative way, besides their existing business and well known, successful business models. A new innovator's dilemma has emerged: not only established companies are required to be increasingly creative and to question existing thought patterns, but it is similar for start ups and new businesses. Research method - After conceptualising the paper and conducting literature bibliometry by VOSviewer, the research gap was identified. It is based on the three presented approaches: Causation, Effectuation and Bricolage as transformative approaches for strategic decision-making. Using a qualitative research by conducting 30 in-depth interviews, a transcription and a MaxQDA analysis, 5 identified corporate venturing tools were shown. Originality / value - The paper introduces a new approach of management which rapidly gains importance and which is crucial for companies in upcoming times to compete with flexible and disruptive start-up based business models. (original abstract)

Słowa kluczowe

EN

Intrapreneur; Enterprise development; Entrepreneurship; Corporation; Innovations; Effectuation

PL

Intraprzedsiębiorca; Rozwój przedsiębiorstwa; Przedsiębiorczość; Korporacje; Innowacje; Efektuacja

• Czasopismo: Optimum : studia ekonomiczne
• Rocznik: 2020
• Numer: nr 1(99)
• Strony: 3--21

Twórcy

autor

Thomas Baaken

• Science-to-Business Marketing Research Centre, Germany

autor

Carina Alfert

• Science-to-Business Marketing Research Centre, Germany; Münster & VU Vrije Universiteit Amsterdam, The Netherlands

autor

Thorsten Kliewe

• Science-to-Business Marketing Research Centre, Germany

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Identyfikatory

DOI

10.15290/oes.2019.04.99.01