Czasopismo
Tytuł artykułu
Warianty tytułu
Języki publikacji
Abstrakty
Purpose: The article attempts to show that the effective marketing is a key condition for achieving large profits in mobile app development. Design/methodology/approach: Promising IT projects can, very often, end in a disaster if people do not choose the right strategy of sales. There are many promotional activities available as well. This study investigates different types of business models that are currently used in the marketing of mobile applications. Findings: Different types of business models will be compared with their effectiveness and popularity. In addition, the advantages and disadvantages of different strategies will be reviewed. Moreover, aspects, which influence the final revenue from the application, will also be shown. Originality/value: The entire discussion and the selection of the best strategy will be summarized. (original abstract)
Rocznik
Numer
Strony
373--381
Opis fizyczny
Twórcy
autor
- Wroclaw University of Science and Technology
autor
- Wroclaw University of Science and Technology
autor
- Wroclaw University of Science and Technology
autor
- Wroclaw University of Science and Technology
Bibliografia
- 1. Alomari, K.M., Soomro, T.R., Shaalan, K. (2016). Mobile Gaming Trends and Revenue Models. Trends in Applied Knowledge-Based System and Data Science: 29th International Conference on Industrial Engineering and Other Applications of Applied Intelligent Systems, Morioka, Japan, pp. 671-683.
- 2. App Revenues. Available online http://www.businessofapps.com/data/app-revenues, 05.02.2019.
- 3. Apple Developers. Available online https://developer.apple.com/app-store/business- models, 05.02.2019.
- 4. Mooij de, M. (2019). Global Marketing & Advertising. Understanding Cultural Paradoxes. London: SAGE Publications Ltd.
- 5. Top Apps in Q1 2017. Available online https://sensortower.com/blog/top-apps-q1-2017, 05.02.2019.
- 6. Top Grossing Mobile Gaming Apps. Available online https://www.statista.com/statistics/ 263988/top-grossing-mobile-ios-gaming-apps-ranked-by-daily-revenue/, 05.02.2019.
- 7. Vaynerchuk, G. (2019). Mobile App Revenue. Available online https://www. chromeinfotech.net /resources/pdf/mobile-app-revenue.pdf , 05.02.2019.
- 8. Winter, J., Battisi, S., Burstorm, T., Luukkainen, S. (2018). Exploring the Success Factors of Mobile Business Ecosystems. International Journal of Innovation and Technology Management, 15, 1850026.
- 9. Worldwide Mobile App Revenue. Available online https://www.statista.com/statistics/ 269025/worldwide-mobile-app-revenue-forecast, 05.02.2019.
Typ dokumentu
Bibliografia
Identyfikatory
Identyfikator YADDA
bwmeta1.element.ekon-element-000171595885