Consumers' Rights Awareness and E-commerce - Evidence from European and American Markets

• Autorzy: Katarzyna Pierzchała , Sławomir Smyczek
• Języki publikacji: EN

Abstrakty

EN

Summing up, the consumers and their rights both on traditional and e-markets should have the basic value for sellers and consumer protection organizations. They should be protected properly, and the ganizations should provide them with specific knowledge to help in their daily life and give the opportunity to know the places where they can ask for help and react in case of any frauds or misleading acts. The biggest American and European organizations should implement television and online advertise-ments and involve other means of media to build the e-consumers con-sciousness, which could be higher in case of both markets. The e-shops should send automatic e-mails to their e-consumers, for instance once a month, to inform about actual rights and regulations which are in European Union or in particular states of United States. That could help the e-consumers to be more careful and knowledgeable when buying goods and services online. They would be automatically aware of time frames they have to react and would spend less time looking for help online or asking family members or friends, which generally are not experts in that range. Maybe rising their awareness more conflicts would be solved successfully towards e-consumers and their common good. (fragment of text)

Słowa kluczowe

EN

Consumer awareness; Online shopping; Electronic distribution channels; Consumer law

PL

Świadomość konsumenta; Zakupy online; Elektroniczne kanały dystrybucji; Prawa konsumenta

• Czasopismo: Scientific Publications / University of Economics in Katowice
• Rocznik: 2020
• Tom: Consumer Rights Protection : Threats and Opportunities for Enhancing Consumer Awareness
• Strony: 42--65

Twórcy

autor

Katarzyna Pierzchała

• University of Economics in Katowice, Poland

autor

Sławomir Smyczek

• University of Economics in Katowice, Poland

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