Sustainable Consumption in the Light of Alternative Approaches to Economics - the Role of Identity

• Autorzy: Anna Horodecka
• Języki publikacji: EN

Abstrakty

EN

In my chapter, I attempted to show the identity as a possible framework to explain a sustainable consumption as an alternative to the utility concept based on preferences and homo oeconomicus concept. In order to do so, I showed the limitation of neoclassical approach, explained the impact of environmental and other identities and their role in shaping sustainable con-sumer choices. In particularly, I focused on some mechanisms which may limit or enhance the impact of pro-environmental identity on sustainable consumption and use other identities in shaping the sustainable consump-tion styles like positive and negative spillover effects and salience. The chapter considers also the role of collective action and lifestyle politics as an outcome of group and collective identity which, especially when politi-cized, may became even more contagious. Moreover, it mentions the role of policy in creation of certain identities - like, for instance, the neoliberal policy in creation of affluent identities. (fragment of text)

Słowa kluczowe

EN

Consumption; Sustainable consumption; Politics

PL

Konsumpcja; Konsumpcja zrównoważona; Polityka

• Czasopismo: Scientific Publications / University of Economics in Katowice
• Rocznik: 2020
• Tom: Consumer Rights Protection : Threats and Opportunities for Enhancing Consumer Awareness
• Strony: 239--261

Twórcy

autor

Anna Horodecka

• Warsaw School of Economics, Poland

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